43 percent of Facebook users don’t know where the stories they read originally appeared

With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware of the brands they’re clicking on when they’re reading on social media. That means fully 43 percent don't know the source of the story they’re reading, though. The awareness is higher for sports and news and lower for lifestyle, which puts a greater burden on those publishers to carve out a point of difference. The post 43 percent of Facebook users don’t know where the stories they read originally appeared appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-13 00:00:00 UTC ]
News tagged with: #content directly #nagging question #digital content

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Why the President Didn’t Want the World to Read Mary Trump’s Story

The new memoir takes you inside a dysfunctional American family—and into Donald Trump’s mind. Continue reading at Slate

[ Slate | 2020-07-09 19:25:33 UTC ]
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‘Union’ tells the origin story of the United States through 19th-century voices

Colin Woodard shows how competing visions of U.S. history shaped our national narrative. Continue reading at The Washington Post

[ The Washington Post | 2020-06-26 12:00:00 UTC ]
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Five Italian Short Story Collections You Should Read

Short stories by contemporary Italian writers are hard to come across and almost none of them make it across the Atlantic. Booksellers and publishers seem to stay away from them because—what’s new?—they sell less, as they apparently lack “the immersive factor.” However, readers in the twentieth... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-16 08:48:49 UTC ]
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Meghan reads Duck! Rabbit! to Archie for Save with Stories initiative

The Duke and Duchess of Sussex have released a video of Meghan reading son Archie Duck! Rabbit! by Amy Krouse Rosenthal (Chronicle Books) on his first birthday, in support of the Save with Stories initiative. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 20:37:52 UTC ]
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20 Must-Read Small Press Short Story Collections and Anthologies

Have a quick bite of these excellent small press short story collections and anthologies sampling a wide variety of genres, themes, and perspectives. Continue reading at Book Riot

[ Book Riot | 2020-05-05 10:34:09 UTC ]
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Instagram’s story: Fast growth, a $1 billion sale and Facebook’s broken pledge

Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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Five Recent Story Collections For Your Pandemic Reading

In many months this list contains five novels—but never before has it consisted of five story collections. Given the global pandemic, its effects on economies, and everyone’s anxieties, some of us are getting lost in long, complicated sagas—witness Yiyun Li’s #TolstoyTogether online book group.... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-21 08:47:00 UTC ]
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Michelle Obama will read your kids a story by video on Mondays

Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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Need a new quarantine read? Don Winslow drops 'Broken,' stories for our fractured times

The bestselling crime novelist plans a virtual book tour for his new title, "Broken," as the coronavirus keeps him home in Southern California. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-07 15:00:38 UTC ]
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How Do I Incorporate Short Stories Back Into My Reading Life?

A reader who fell out of love with short story collections ponders how best to make reading short stories part of the routine again. Continue reading at Book Riot

[ Book Riot | 2020-03-18 10:39:38 UTC ]
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PW’s Most-Read Comics Stories of 2019

The enormous popularity of Dav Pilkey’s Dog Man graphic novel series, trends in the changing U.S. comics and graphic novel retail landscape, and the growing popularity of manga and anime-influenced Japanese light novels, were among PW’s most-read stories about comics in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-09 05:00:00 UTC ]
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PW’s 10 Most-Read Religion Stories of 2019

The deaths of Brian Hampton and Rachel Held Evans, books undergoing big-screen adaptations, and LifeWay’s closure are some of PW’s top religion stories of 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
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Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
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Quiz: What Should Be The Next Story You Read To Your Kids?

When you can't choose from the plethora of great books out there, take this quiz to find an excellent children's book for your next read! Continue reading at Book Riot

[ Book Riot | 2019-09-24 10:33:04 UTC ]
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A robot read 3.5 million books to find we describe women by appearance, and men by virtue.

Researchers have used machine-learning (a reading robot!) to read 3.5 million books published between 1900 and 2008, and tally all the adjectives used to describe men and women. Not surprisingly, women in books are beautiful and men are true-hearted! Yup, when positively described, women (or... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-28 13:30:07 UTC ]
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The Best Short Stories about Christmas Everyone Should Read

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[ Interesting Literature | 2019-07-27 14:00:59 UTC ]
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The Groups Where Thousands of Facebook Users Ask for Money

Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic

[ The Atlantic | 2019-06-10 12:36:21 UTC ]
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Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Facebook's Zuckerberg, Sandberg won't appear before committee, could be found in contempt of Parliament

Canadian MPs are warning that Facebook's top officials could be found in contempt of Parliament if they continue to ignore a subpoena to testify in Ottawa this week, as representatives for the company confirmed Monday that founder Mark Zuckerberg... Continue reading at CBC

[ CBC | 2019-05-27 08:00:00 UTC ]
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