4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital Content appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Other Publishing stories related to: '4 Steps to Figuring Out ROI on Digital Content'


Curtis Brown launches digital programme with Kindle Direct Publishing

Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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In New Book, Google's Schmidt and Cohen Tackle Digital Challenges

Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD

[ AllThingsD | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric schmidt #book titled #executive chairman #jared cohen #digital age


Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?   A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive proposition


Digital sales up, physical down for B&N  

Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #barnes noble


Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Hachette produces digital picture books

Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #hachette children


S&S children's targets digital, international sales

Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #international sales #boxing day


Digital Census 2013: DRM still divisive

Publishers remain deeply divided on ebook issues including rights, royalties and e-lending, this... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Digital sales up 50% at CUP

A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller

[ The Bookseller | 2012-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales


Indies sign up for digital Christmas

Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies sign #independent bookshops


Comics, Prose, And Digital at Arch Enemy

As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-17 00:00:00 UTC ]
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John Murray steps up non-fiction output

John Murray is planning to expand its non-fiction publishing output and has appointed Georgina... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john murray


AAM Completes Initial Certification of Adobe Digital Publishing Suite

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audited media #audit bureau


Assets That Earn: Revenue-Generating Content

It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #create content #operating system


TFP aims to Charm with digital pamphlets

The Friday Project has signed a series of three digital “pamphlets” by British design... Continue reading at The Bookseller

[ The Bookseller | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project


DC selling digital comics through Apple, Amazon, Barnes & Noble

In a move that could provide a boost to the small but growing digital comic book business, DC Comics has signed deals to sell comics through online stores owned by Apple, Amazon and Barnes & Noble. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #dc comics #signed deals


Sharjah debates digital

The Ruler of Sharjah has called on publishers to embrace digital, but make sure authors and... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embrace digital


Digital Islam: Tunisian Start-up Targets Muslims with E-books

Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital start-ups #arab world


Digital Publishing Demonstrates Its Worth During Hurricane Sandy

The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek

[ AdWeek | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relentless pursuit #breaking news #wide audience


Digital Printing and Kodak

This week's issue of Publishers Weekly magazine includes a feature on how digital printing is changing book production and the printer-publisher relationship. There is also a supplement on Kodak's role in that transition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing