Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 21/03/2011 - 08:52 Hodder has acquired a crossover dystopian trilogy from Gemma Malley, whose The Declaration trilogy was published by Bloomsbury. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Felix Dennis has bought Mental Floss magazine. Dennis, founder of Maxim and owner and operator of The Week, is the chairman of Dennis Publishing. Mental Floss is a bimonthly trivia-based magazine founded by Will Pearson and Mangesh Hattikudurin, former students of Duke University, in 2000. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:02 The relationship between publishers and retailers needs to change if physical bookshops are not to face a "bleak" future, the c.e.o. of Blackwell has warned. Andrew Hutchings was speaking during the Retailers Question Time... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 11/03/2011 - 08:50 Changing copyright laws in the UK could strike a blow to investment in literature, a report has found. PricewaterhouseCoopers LLP (PwC) has produced the document for the Copyright Licensing Agency (CLA), which reveals that out... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Googles algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are low-quality sitessites which are low-value add for users, copy content from other web sites or sites that are just not very useful. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 09:13 Barnes & Noble chairman Len Riggio has said the American book trade is on the cusp of "transformational growth" led by digital sales, in a bullish keynote address to the annual meeting of the Association of American... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:05 The Big Green Bookshop has raised nearly half of its fundraising target to secure its future at the beginning of its appeal week. Owners of the London independent bookshop, Simon Key and Tim West, appealed to 1,000 loyalty... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Finding a niche and sticking to it is considered the golden rule for an independent publisher to have long-term success. And while that was evident again among the 10 indies who made the cut in PW's annual look at fast-growing small presses, every house plots its own particular path. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 03/03/2011 - 15:39 Hodder & Stoughton has won a seven-way auction to publish a non-fiction title by "How to Mend a Broken Heart" presenter Dr Kevin Fong. Non-fiction publisher at Hodder Rupert Lancaster acquired British Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 01/03/2011 - 09:53 Random House UK has said it will continue to evaluate options for ebook pricing but will not follow its US business in adopting the agency model. A statement from Random House US issued overnight said agency would... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 15:41 Yale University Press has bought UK rights to a title exploring the WikiLeaks controversy and its repercussions, and will be pushing to publish in March. Politics, economics and current affairs editor Phoebe Clapham... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Mon, 28/02/2011 - 15:40 HarperCollins Childrens Books has acquired two further installments of Ian Whybrows childrens series Meerkat Madness. Harriet Wilson, HC Childrens Books editorial director, bought world rights including TV, film and... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:39 Weidenfeld & Nicolson has bought rights to an illustrated memoir by actress Joanna Lumley, which will be published this autumn. Michael Dover, Orion's outgoing non-fiction editorial in chief bought world rights from Anthony... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
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