Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 15:30 Transworld has acquired three historical crime novels by Andrew Swanston, former Waterstone's director and chairman of Methven's. Assistant editor Emma Buckley bought world rights in the trilogy directly from the author.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 16:30 Independent non-fiction publisher I B Tauris has bought fine arts publisher Philip Wilson Publishers (PWP), after handling its sales, marketing and distribution over several years. I B Tauris m.d. Jonathan McDonnell promised... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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#publishing strategy
Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 08:43 A London MEP has called on the EU Commission to intervene in a consumer directive which would double the amount of time customers have to return books, which he claims would increase paperwork and cost booksellers money. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/04/2011 - 08:47 Russian billionaire Alexander Mamut could reportedly buy Waterstone's for £35m. The oligarch could close a deal for the British high street retailer as soon as this week, the Sunday Times reports. There are also reports... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 07:54 Former Borders UK owner Luke Johnson has warned Tim Waterstone off trying to buy back Waterstone's. Waterstone is believed to be the sole frontrunner for the bookseller and has teamed up with Russian billionaire Alexander Mamut... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Here's a clever idea from Chris Dixon: The investor and entrepreneur has turned his well-read blog into an ebook. Dixon, who runs Hunch and helps steer Founder Collective's bets when he's not blogging, has taken a couple years' worth of posts and compiled them into "Startups; Dixon's proceeds... Continue reading at AllThingsD
[ AllThingsD | 2011-04-19 00:00:00 UTC ]
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Howard Books, an imprint of Simon & Schuster, announced on Monday that on May 24, it would publish "Blind Allegiance to Sarah Palin," an account of Ms. Palin's time as governor and as a vice-presidential candidate, written by Frank Bailey, one of her former aides. Continue reading at The New York Times
[ The New York Times | 2011-04-18 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 14/04/2011 - 15:56 Hay House is to publish the "extraordinarily candid but heart-warming" autobiography of actor Stephanie Beacham, best known for her role as Sable Colby in the 1980s TV soap Dynasty. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 14/04/2011 - 16:09 A libraries boss has admitted cutting spending on books is "the easiest" way to achieve savings, as wholesaler Bertrams reports its library sales have slumped by a quarter. Results put out by parent Smiths... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 12/04/2011 - 08:30 Penguin is topping the table with an industry-leading six nominations in the 2011 Bookseller Industry Awards. Following closely behind in the nomination league tables are HarperCollins and Hodder & Stoughton, both listed... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:29 Profile m.d. Andrew Franklin has dismissed self-publishing as irrelevant in a heated debate on the relevance of publishers. The discussion, held at yesterday's London Book Fair, was between Franklin, Bloomsbury's executive... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Charlotte Williams and Benedicte Page Publication Date: Mon, 11/04/2011 - 09:45 Literary agents are privately discussing removing a clause preventing them from acting as publishers in the UK Association of Authors' Agents constitution. The issue is not yet on the agenda of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Publication Date: Fri, 08/04/2011 - 10:49 Quadrille has acquired a baking title by Fiona Cairns, who is to make the wedding cake for Prince William and Kate Middletons impending nuptials. Editorial director Anne Furniss acquired world rights to The Birthday Cake Book from agent Heather Holden... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 07/04/2011 - 09:01 Angry Robot has made two fantasy fiction acquisitions, one a swashbuckling adventure and the other set in Elizabethan England. Both deals were signed by publishing director Marc Gascoigne for world English rights for physical,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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