Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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After finally winning permission in May from the Canadian government to publish Canadian books, rather than just marketing titles from the U.S. and U.K., Simon & Schuster Canada is gearing up to release its first domestic list under the direction of Kevin Hanson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
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Tony Cliff's Delilah Dirk and the Turkish Lieutenant has been delighting audiences online for years?garnering three Eisner nominations in the process?and at the end of August, it hits print as a 168-page full-color paperback from publisher First Second. Continue reading at Wired
[ Wired | 2013-08-14 00:00:00 UTC ]
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At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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Download Publishing Perspectives' Frankfurt Book Fair preview of what’s new, what’s happening, and what are likely to be some of the hot topics of discussion this year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget
[ Engadget | 2013-08-10 00:00:00 UTC ]
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Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World
[ BBC World | 2013-08-09 00:00:00 UTC ]
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Among this month's starred reviews: a novel in which the discovery of a sexy 19th-century manuscript leads to erotic adventures, and a comprehensive guide for psychotherapists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Children's and YA already account for 22% of the Argentine book market and innovation and increased professionalization is helping the segment to grow. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Publishers who have settled an electronic book pricing dispute with the federal government say they object to penalties the government wants to impose on Apple Inc.A judge ruled in an antitrust case last month that Cupertino, Calif.-based Apple had joined a conspiracy to drive up the price of... Continue reading at Crains New York
[ Crains New York | 2013-08-08 00:00:00 UTC ]
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Five book publishers have objected to restrictions that would be placed on Apple's business after it was found guilty last month of conspiring to fix prices for ebooks.A New York federal judge ruled in July that Apple conspired with the publishers to fix prices for ebooks, snuffing out... Continue reading at PC World
[ PC World | 2013-08-08 00:00:00 UTC ]
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The cost of ebooks has strained relations between libraries and publishers, forcing both to look for solutions. One answer is coming from distributors of self-published ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-08 00:00:00 UTC ]
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Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget
[ Engadget | 2013-08-08 00:00:00 UTC ]
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As Apple returns to court on Friday to fight with government lawyers over proposed restrictions on its ebook business, the company is getting a little belated help from its alleged co-conspirators. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-08 00:00:00 UTC ]
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Publishers have united to object to new Department of Justice constraints against Apple,... Continue reading at The Bookseller
[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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Five major U.S. publishers objected to the Justice Department's proposal to limit Apple's influence in the electronic books market, saying it would effectively alter their existing settlements with the U.S. government. Continue reading at AllThingsD
[ AllThingsD | 2013-08-08 00:00:00 UTC ]
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The Last of Us: American Dreams is a prequel comic book series from Dark Horse that reveals the untold story of the character Ellie a year before she met Joel. Continue reading at Wired
[ Wired | 2013-08-06 00:00:00 UTC ]
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ZOO Digital surveys digital publishing executives about their ebook workflows and the comparative advantages and disadvantages of outsourcing and internal production. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-06 00:00:00 UTC ]
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Publishers need to work more closely with academic libraries in developing countries, a report by... Continue reading at The Bookseller
[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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