Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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18m titles bought by readers in 2013, to a value of £300m, as print sales' decline continuesSelf-published books' share of the UK market grew by 79% in 2013, with 18m self-published books bought by UK readers last year, according to new statistics.With print sales falling by 10% last year, and... Continue reading at The Guardian
[ The Guardian | 2014-06-13 00:00:00 UTC ]
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Aisha Al-Kaabi discusses the history and mission of her publishing house IQRAni, which is at the forefront of a publishing boom in the UAE. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate
[ Slate | 2014-06-12 00:00:00 UTC ]
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The Italian ebook self-publishing platform Narcissus has launched in Arabic, but finds authors in the Arab world face a steep digital learning curve. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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As proven by the conversations at BookExpo America, American publishers, editors and readers may finally be coming around to embracing more foreign literature. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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The world of publishing is explored in J K Rowling’s second Robert Galbraith novel The... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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HarperCollins science fiction and fantasy imprint Harper Voyager is ramping up its Voyager Impulse digital-first line with plans to launch 31 original ebook titles beginning this summer and on through winter 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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For digital publishers ranging from the Business Insider to Quartz to the Huffington Post, all roads lead to India. Here's why. The post India: Publishing’s next great frontier appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-11 00:00:00 UTC ]
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Amazon has a 78% market share of Hachette Livre ebook titles in the UK and a 60% share in the US... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age
[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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The hybrid blogging platform and publisher created by Twitter co-founder Ev Williams has has relaunched Matter, the British tech publicationPublishing platform Medium has relaunched its subsidiary Matter as the focus of its publishing efforts, admitting for the first time that it is a publisher... Continue reading at The Guardian
[ The Guardian | 2014-06-10 00:00:00 UTC ]
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In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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US publisher will cut staff as 'cost-saving initiative' while row with Amazon continues to hamper ability to sell booksHachette, the multinational book publisher embroiled in a public spat with Amazon, announced that it will be laying off about 3% of its staff on Thursday."Today, we had to make... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Tablet Magazine profiles Halban Publishers, which they describe as “the best little Jewish publishing house in London." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company
[ Fast Company | 2014-06-06 00:00:00 UTC ]
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As Foyles closes the doors of its world famous, 111-year-old London store and opens a new one share words and images that stir your memories of independent bookshopsShare your photos and stories via GuardianWitness With Amazon still throwing its considerable weight into the ongoing dispute... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Hachette Book Group in the US is to lay off 3% of its workforce as part of a “cost-savings... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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