Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral content. It has taken social networks by storm, accounting for a disproportionate number of posts shared, liked and discussed online and offline, attracting 10 million UK users in November.Its quirky lists (eg, "63 reasons why Bradley Cooper definitely isn't the sexiest man alive" – which simply features 63 pictures of Ryan Gosling) and interactive quizzes including "What city should you actually live in?", have caught consumer attention worldwide and are the envy and nightmare of marketers, publishers and anyone obsessed with traffic and the battle of feeds. At this year's annual Online Publishers Association meeting, every other keynote on content made reference to the BuzzFeed phenomenon, mostly to express jealousy or concern about its success.So what explains the astronomic rise of BuzzFeed? In an attempt to emulate the site's snappy and catchy lists here are 18 reasons why we love BuzzFeed:1) We are all quite average: although we hate to admit it, most people are just like most people, which is why we tend to like most of the things everybody else likes. BuzzFeed's success is largely based on sharing popular content, rather than making content popular. It's as if a publisher... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-11 00:00:00 UTC ]
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The Reader’s Guild has signed a long-term licensing agreement to market and publish Reader’s Digest's Condensed Book series as Reader’s Digest Classic Editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-12 00:00:00 UTC ]
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BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-12 00:00:00 UTC ]
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Skybound Entertainment has had success with The Walking Dead across all mediums. Robert Kirkman’s comic book company has expanded into television with the AMC series, which is now the most popular show in the world. They’ve also enjoyed the same level of critical and commercial success through... Continue reading at PC World
[ PC World | 2015-03-08 00:00:00 UTC ]
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Worldreader now offers solar powered charging stations for schools and libraries in Africa; France's Bookeen is developing a new light-powered eink device. The post Using Solar Power for E-readers in Africa, France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-03 00:00:00 UTC ]
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The Internet phenomenon known as "what color is the dress" showed just far ahead BuzzFeed is from traditional publishers -- and just how badly traditional publishers want to be BuzzFeed. The problem is the race to out-BuzzFeed BuzzFeed can't be won,and in the process there's a good chance... Continue reading at Digiday
[ Digiday | 2015-02-27 00:00:00 UTC ]
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WTF LOL! The siblings from One Fish Two Fish Red Fish Blue Fish are back in business.Nearly 24 years after his death, Dr. Seuss (aka Theodor Geisel) still has a few more rhymes to drop on the masses: Random House will publish Seuss's What Pet Should I Get? on July 28 with two more books to... Continue reading at Fast Company
[ Fast Company | 2015-02-18 00:00:00 UTC ]
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Blinkbox Books is in talks to shift its readers to the Kobo platform when it closes next month. The Bookseller revealed yesterday (26th January) that Tesco will close its ebooks platform at the end of February after exclusive talks with Waterstones to buy it failed at the last minute. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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The judges of the 2015 Branford Boase have longlisted 18 "very varied" books for this year’s award, including the YA Book Prize-shortlisted Trouble by Non Pratt (Walker Books) and Half Bad by Sally Green (Penguin). The Branford Boase is given every year to the author and editor of a debut... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Online readers expressed concern that an interview with a victim of sexual exploitation did not adequately seek to verify her claimsPersonal testimony is a powerful tool in any struggle to increase public awareness and to fight injustice. When that testimony is as searing as the one given by... Continue reading at The Guardian
[ The Guardian | 2015-01-25 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 18, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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In 1964, the great science fiction writer Stanisław Lem published his philosophical magnum opus Summa Technologiae. But it wasn’t translated into English (from Polish) until two years ago. Lem’s book is an exhilarating take on the future of humanity. It jumps from idea to idea throughout science... Continue reading at Wired
[ Wired | 2015-01-22 00:00:00 UTC ]
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French readers like many trashy books just as much everyone else; Americans are the most unlikely to finish a book…and more insights from ebook pros. The post Oui, French Readers are Just as E-Trashy as Everyone Else appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
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Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Though the Doha International Book Fair opened under the cloud of the killings in France, it proved interest in reading is growing in the oil rich country. The post Doha International Book Fair Gives Qatari Readers Hope appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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A few studies suggest that reading on screens instead of pages may impair comprehension because readers lose a sense of place in a text. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-24 00:00:00 UTC ]
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If you curl up under the duvet with an ebook for a bedtime read then you are damaging your sleep and maybe your health, US doctors have warned. Continue reading at BBC News
[ BBC News | 2014-12-23 00:00:00 UTC ]
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Molly Manning, author of 'When Books Went to War: The Stories That Helped Us Win World War II' (HMH, 9780544535022 ) will appear on WNYC’s the 'Leonard Lopate Show' on Friday, December 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
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A charming French novel about an old-school publisher trying to get to grips with the digital ageAt more than one point in this novel I found myself asking: could this be any more French? Early on we meet a character described thus: “She used to be incredibly good-looking and now at... Continue reading at The Guardian
[ The Guardian | 2014-12-16 00:00:00 UTC ]
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