10 Essential Content Tools

New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media, tracking and team sharing tools. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Eight Essential Books Set in Isolated Locations

Julia Phillips, author of "Disappearing Earth," picks eight books highlighted by their evocative and remote settings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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As Disney writes off its Vice investment, 10 Vice stories to help staffers cope: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. As Angela Doland notes in Ad Age’s Wake-Up Call this morning, citing a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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The Week in Libraries: May 10, 2019

Among the week's headlines: IMLS announces the winners of the 2019 National Medal for Museum and Library Service, the nation’s highest honor given to libraries and museums; NYPL taps a new leader; And, Congress is poised to boost federal library funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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Target's first NewFronts pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Fourth Estate matches mid-century illustration to 10 classic fiction titles

The Matchbook Classics series by Fourth Estate brings 10 of its noted fiction titles under the same branding—and contained in a matchbox, with an unusual method of construction. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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IPG Independent Publishers Awards shortlists see 10 new names for 2019

The Independent Publishers Guild (IPG) has announced the 12 shortlists for its annual awards, with five small presses up for at least two prizes and 10 featuring for the first time. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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Essential Arts: LACMA, LACMA, LACMA. The museum’s redesign is all drama

Friends, Romans, readers of great books: The Los Angeles Times Festival of Books has landed on Coachella weekend and there will be too much do in El Lay this weekend beyond the return of “Game of Thrones.” I’m Carolina A. Miranda, staff writer at The Times, with your weekly dose of cultural... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-13 00:00:00 UTC ]
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Netflix to launch magazine to hype its content for awards season, report says

For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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Global 'rights storm' with 10 deals for Lia Louis novel

Romcom Dear Emmie Blue by Lia Louis has led to a global “rights storm” with the biggest German deal of her agent Juliet Mushens' career. Continue reading at The Bookseller

[ The Bookseller | 2019-04-06 00:00:00 UTC ]
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Lulu's New Tools Empower You to Sell Direct and Prosper

We talked to Lulu's v-p of marketing, Matt Briel, about the evolution of self-publishing and how Lulu's new open-source Print API and xPress app for Shopify are giving creators more control than ever. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Scribd Starts Original Content Program

Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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S&S UK Children's celebrates Hendra and Linnet's 10-year publication success

Simon & Schuster UK Children’s is celebrating 10 years of Sue Hendra and Paul Linnet’s professional partnership with an anniversary edition of Barry the Fish with Fingers and a board book. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market

Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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Michelle Obama’s book has sold almost 10 million copies, a historic high for memoirs

Michelle Obama's publisher said that her book "Becoming" has sold almost 10 million copies and could be the most successful memoir in history, Bloomberg reported Tuesday. The success of the former first lady's book helped German media company Bertelsmann SE, which owns American mega-publisher... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-26 00:00:00 UTC ]
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Michelle Obama's memoir Becoming sells 10 million copies

The memoir, published in November, could be the world's most popular autobiography, its publisher claims. Continue reading at BBC News

[ BBC News | 2019-03-26 00:00:00 UTC ]
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