'Promiscuous' readers meaningless to bottom line, says Monocle editor

Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by pursuing meaningful relationships with readers. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-06-27 00:00:00 UTC ]

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Bonnier Corp. Hires Events Expert | People on the Move

[caption id="attachment_127599" align="alignright" width="150"] Jonathan Moore[/caption] Bonnier Corp. has named Jonathan Moore as senior vice president, events, effective July 2. Moore joins the company from Family Media, where he served as president since 2016. Prior to that, Moore spent two... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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'Promiscuous' readers meaningless to bottom line, says Monocle editor

Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by pursuing meaningful relationships with readers. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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The Digital Double Standard

Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all... Continue reading at Advertising Age

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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B&N Eyes Revenue Growth

While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the... Continue reading at Fast Company

[ Fast Company | 2017-05-04 00:00:00 UTC ]
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Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
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Bargain! You Can Rent a Trump Tower 1BR for $5,250/mo. (Now 30% Off!)

4. In a story headlined "Facebook wants you to watch longer videos, so it's going to show you longer videos," Recode's Peter Kafka reports that Facebook "is tweaking its News Feed algorithm to emphasize longer videos that are able to retain their audience; the longer they hold them, the more... Continue reading at Advertising Age

[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Slack Co-Founder Champions Diversity in Hiring at the White House's Inaugural South by South Lawn Festival

At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek

[ AdWeek | 2016-10-04 00:00:00 UTC ]
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Slack Co-Founder Champions Hiring Diversity at White House's First South by South Lawn

At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek

[ AdWeek | 2016-10-04 00:00:00 UTC ]
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Len Riggio Promises to Fix Barnes & Noble

After a slow start to the fiscal year, Riggio, who returned as Barnes & Noble's CEO after last month's ouster of Ron Boire, has plans to improve the bookseller's bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Why Book Clubs Matter in the Age of Tablets

The importance of book clubs to the bottom line has rebounded alongside print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Barnes & Noble Bets On Physical Bookstores To Improve Profits

New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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CI4: Finding a Win-Win for Indie Booksellers and Libraries

How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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When you buy digital content on Amazon or iTunes, you don't exactly own it

Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Nickel and dimed: Micropayments won’t solve ad blocking

The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at Digiday

[ Digiday | 2016-02-10 00:00:00 UTC ]
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Shamsie: 'Publishers not investing in author careers'

Novelist Kamila Shamsie has said that traditional publishers’ focus on the “bottom line value of pounds and pennies” has meant a shift away from building authors’ careers in the long-term and created a lack of diversity and new voices. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Removing import restrictions would impact Australian authors, say publishers

Local book industry argue changes proposed in Harper Review will impact their bottom line and may see less long-term investment in Australian writersAustralian publishers would be less likely to support, nurture and develop talented writers like Tasmania’s Richard Flanagan if the Australian... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Waterstones' core Christmas sales up 5%

Waterstones’ core Christmas sales were up over 5% year-on-year but overall revenue was hit by lower sales of Kindle devices. The chain bookseller’s m.d, James Daunt, said the company had a “solid” Christmas and was pleased with sales of books, stationery and toys, with new stores in the estate... Continue reading at The Bookseller

[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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There's lots to like at Upworthy, but not much to read

The fast-growing news-feature website leads the league in approvals. Is that because it publishes less rather than more?The driving belief for news websites is that more (that's more stories, features, videos, blogs) equals more hits and thus more money. But what if less can also equal more... Continue reading at The Guardian

[ The Guardian | 2013-12-15 00:00:00 UTC ]
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