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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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#lead sponsor
#play button
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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#assistant editor
#associate editor
#huffington post
#politics editor
#deputy editor
#staff writer
#pacific standard
#digital media
#marie claire
#hearst
No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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#senior editor
#product testing
#bookstore
#publishing deal
#online publishing
#hearst
#hearst magazine
#print publication
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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#digital platforms
#brand safety
#buy ads
#portrait mode
#brand-safe inventory
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