While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading >> [ Source: Advertising Age | 2015-10-08 00:00:00 UTC ]
Deputy leader of the Labour Party, Tom Watson will address United, We Publish, an evening of workshops hosted by Unite and BookMachine. Watson will discuss his role in exposing the phone-hacking scandal at News International and his book Dial M for Murdoch: News Corporation and the Corruption... Continue reading >> [ Source: The Bookseller | 2015-10-08 00:00:00 UTC ]
On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading >> [ Source: Fast Company | 2015-10-07 00:00:00 UTC ]
Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading >> [ Source: The Guardian | 2015-10-07 00:00:00 UTC ]
Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading >> [ Source: Advertising Age | 2015-10-06 00:00:00 UTC ]
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading >> [ Source: AdWeek | 2015-10-03 00:00:00 UTC ]
Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading >> [ Source: The Bookseller | 2015-10-02 00:00:00 UTC ]
Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading >> [ Source: Digiday | 2015-10-02 00:00:00 UTC ]
Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading >> [ Source: The Guardian | 2015-10-01 00:00:00 UTC ]
After 35 years on the market, 'The Power of Positive Thinking' and other bestselling books by Dr. Peale are now expected to make an impact on a new generation of readers in the digital age. Continue reading >> [ Source: Publishers Weekly | 2015-09-30 00:00:00 UTC ]
"The future of the book business will certainly be unveiled on a digital platform." Even as some believe that ebooks' progress has been staggered by a retreat to print, Trajectory c.e.o. and co-founder Jim Bryant is undaunted in his vision for the primacy of "relevancy and discovery" inherent in... Continue reading >> [ Source: The Bookseller | 2015-09-25 00:00:00 UTC ]
The shuttering of Oyster, "the Netflix of books," raises questions about the sustainability of the ebook subscription model. Continue reading >> [ Source: Publishers Weekly | 2015-09-25 00:00:00 UTC ]
Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading >> [ Source: AdWeek | 2015-09-24 00:00:00 UTC ]
Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading >> [ Source: Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
Oyster, one of the first and most prominent ebook subscription services, is shutting down, with much of its team moving on to Google Play Books. The post Ebook Sub Service Oyster Closing Shop, Google Takes Its Talent appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading >> [ Source: Los Angeles Times | 2015-09-23 00:00:00 UTC ]
Summary judgment motions were filed last week in a case in which three defunct ebook retailers claim that Apple's 2010 price-fixing conspiracy forced them out of business. Continue reading >> [ Source: Publishers Weekly | 2015-09-22 00:00:00 UTC ]
Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading >> [ Source: Fast Company | 2015-09-22 00:00:00 UTC ]
The world of ebook subscription services lost one of its earliest proponents late Monday evening, when Oyster—the so-called “Netflix of ebooks,” which also recently opened an online book store—announced it was shutting down “over the next few months.”The surprise announcement comes less than two... Continue reading >> [ Source: PC World | 2015-09-22 00:00:00 UTC ]
Oyster's experiment with a Netflix-like subscription service for ebooks appears to be coming to a close... at least, in its current form. The startup is warning customers that it will shut down its all-you-can-read service over the course of seve... Continue reading >> [ Source: Engadget | 2015-09-22 00:00:00 UTC ]