Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading >> [ Source: Digiday | 2015-11-19 00:00:00 UTC ]
Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading >> [ Source: Editor & Publisher | 2015-11-17 00:00:00 UTC ]
Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading >> [ Source: Fast Company | 2015-11-17 00:00:00 UTC ]
If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading >> [ Source: AdWeek | 2015-11-13 00:00:00 UTC ]
Global brands may appear to dominate ebook subscriptions, but nimble, local publishing startups across Europe are winning authors’ hearts and minds. The post When It Comes to Ebook Subscriptions, One Size Does Not Fit All! appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-11-12 00:00:00 UTC ]
Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading >> [ Source: Editor & Publisher | 2015-11-12 00:00:00 UTC ]
Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading >> [ Source: Digiday | 2015-11-12 00:00:00 UTC ]
"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading >> [ Source: Advertising Age | 2015-11-12 00:00:00 UTC ]
Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading >> [ Source: Editor & Publisher | 2015-11-12 00:00:00 UTC ]
Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading >> [ Source: AdWeek | 2015-11-11 00:00:00 UTC ]
Revenue at Hachette Book Group USA fell 4.2% in the third quarter of 2015. Parent company Lagardere blamed the drop in part on lower ebook sales and a stronger publication schedule in the same period in 2014. Continue reading >> [ Source: Publishers Weekly | 2015-11-10 00:00:00 UTC ]
Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading >> [ Source: AdWeek | 2015-11-10 00:00:00 UTC ]
Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading >> [ Source: Los Angeles Times | 2015-11-10 00:00:00 UTC ]
The Bookseller is to launch a week of FutureBook offers in the run-up to the FutureBook Conference on 4th December. Continue reading >> [ Source: The Bookseller | 2015-11-10 00:00:00 UTC ]
While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading >> [ Source: Editor & Publisher | 2015-11-09 00:00:00 UTC ]
Softening sales for digital books have impacted the bottom lines at HarperCollins and Simon & Schuster, according to both companies' recent earnings reports. Continue reading >> [ Source: Publishers Weekly | 2015-11-06 00:00:00 UTC ]
French railway SNCF has launched an ebook library on its mainline trains, offering 100,000 titles to be downloaded by smartphone, tablet or computer and read offline when there is no internet connection. Access to the full selection of books offered by SNCF e-LIVRE is free for 45 days and... Continue reading >> [ Source: The Bookseller | 2015-11-06 00:00:00 UTC ]
When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading >> [ Source: Digiday | 2015-11-05 00:00:00 UTC ]
"This capability is what we lost 500 years ago with the Gutenberg book." And Akim Ozakil, founder of the two-year-old Alternate Worlds digital publisher in the San Francisco area, calls that lost capability "mutation," by which he means the ability for readers to impact a story. What's printed,... Continue reading >> [ Source: The Bookseller | 2015-11-03 00:00:00 UTC ]