One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading >> [ Source: Los Angeles Times | 2018-02-13 00:00:00 UTC ]
A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-02-12 00:00:00 UTC ]
"When I look at all the platforms, the biggest opportunity to grow audience and revenue is LinkedIn.” The post Publishers eye LinkedIn as Facebook’s reliability falters appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-02-08 00:00:00 UTC ]
Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-02-08 00:00:00 UTC ]
Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers. The post Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-02-07 00:00:00 UTC ]
The election authority in Seattle says that Facebook has violated city finance laws. Regulations are in place that require the company to reveal who paid for campaign ads on the social network. The Seattle Ethics and Elections Commission is seeking information about advertising spending for city... Continue reading >> [ Source: Betanews | 2018-02-06 00:00:00 UTC ]
Flipboard has begun a charm offensive, launching its first brand campaign as publishers are taking it more seriously as a referral traffic source. The post Flipboard cozies up to Facebook-weary publishers appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-02-02 00:00:00 UTC ]
These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-02-01 00:00:00 UTC ]
Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of... Continue reading >> [ Source: Advertising Age | 2018-02-01 00:00:00 UTC ]
Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading >> [ Source: Betanews | 2018-01-31 00:00:00 UTC ]
Push notifications have gotten more sophisticated as publishers try to build deeper direct connections with readers. The post Publishers eye push notifications in aftermath of Facebook news feed changes appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-31 00:00:00 UTC ]
You may start seeing more posts from local publishers popping up in your News Feed. Facebook announced today that it will begin prioritizing local news, bumping it up higher in your feed if you follow a local publisher's Page or if a friend shares a... Continue reading >> [ Source: Engadget | 2018-01-30 00:00:00 UTC ]
In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-30 00:00:00 UTC ]
More than a quarter of the roughly 15,000 ebooks available in Czech are on the newly launched Bookport subscription platform, with more titles coming. The post Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2018-01-29 00:00:00 UTC ]
Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2018-01-29 00:00:00 UTC ]
Facebook has published its privacy principles for the first time, ahead of the European Union's general data protection regulation (GDPR) which comes into force on May 25 -- although the company is pitching it as being part of Data Privacy Day. On top of this, the social network has also... Continue reading >> [ Source: Betanews | 2018-01-29 00:00:00 UTC ]
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading >> [ Source: AdWeek | 2018-01-27 00:00:00 UTC ]
Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-27 00:00:00 UTC ]
Later this year, you'll be able to buy ebooks and audiobooks straight from Walmart's website. The big box retailer has teamed up with Japanese e-commerce titan Rakuten to launch a business that can take on Amazon's Kindle offerings. Walmart will give... Continue reading >> [ Source: Engadget | 2018-01-26 00:00:00 UTC ]
Walmart has partnered with Rakuten, the Japanese internet services and e-commerce company, to bring its Kobo e-readers and ebooks to the chain's U.S. stores. Continue reading >> [ Source: Publishers Weekly | 2018-01-26 00:00:00 UTC ]