Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading >> [ Source: AdWeek | 2018-01-20 00:00:00 UTC ]
Fire and Fury may have missed out on the print number one last week, but after a shortage of hardback copies in bookshops over the weekend, readers hungry to learn all about Donald Trump’s McDonald’s habit turned to the digital shelves. Continue reading >> [ Source: The Bookseller | 2018-01-19 00:00:00 UTC ]
The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-19 00:00:00 UTC ]
Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-18 00:00:00 UTC ]
“If you’re serious about helping publishers right the revenue balance, then invest in that area and adjust your ad product to reward quality content." The post ‘The relationship has to improve’: UK publishers want more contact with Facebook appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-18 00:00:00 UTC ]
African-American- and Hispanic-owned small businesses get the most benefit out of Facebook, a new study concludes, even as the company’s recent changes to News Feed seem likely to make it harder for such operations to drum up customers. According to a study published today by the U.S. Chamber of... Continue reading >> [ Source: Fast Company | 2018-01-18 00:00:00 UTC ]
With Facebook deprioritizing publishers in its news feed, some publishers may turn to traffic resellers to make up for the clicks they’ve lost. The post How Facebook’s feed purge could expose publishers to fraud appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-17 00:00:00 UTC ]
As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-17 00:00:00 UTC ]
If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have. A source at the social network even said, "We've been openly discussing... Continue reading >> [ Source: AdWeek | 2018-01-17 00:00:00 UTC ]
In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. The post The Rundown: Publishing in a post-Facebook world appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-17 00:00:00 UTC ]
Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-16 00:00:00 UTC ]
"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-16 00:00:00 UTC ]
Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading >> [ Source: The Guardian | 2018-01-15 00:00:00 UTC ]
Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-15 00:00:00 UTC ]
Before Facebook announced its news feed changes, many publishers were working to minimize their dependence on the platform's referral traffic. The post Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-14 00:00:00 UTC ]
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading >> [ Source: AdWeek | 2018-01-13 00:00:00 UTC ]
Publishers had plenty of warning that the Great Facebook News Feed Purge was coming. That doesn’t make it any less painful for many. The post ‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-13 00:00:00 UTC ]
BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading >> [ Source: Advertising Age | 2018-01-13 00:00:00 UTC ]
Publishers that have been briefed by Facebook believe this latest move would be a dramatic step in the direction of reducing publishers’ presence in the news feed. The post ‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-01-12 00:00:00 UTC ]
Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading >> [ Source: Fast Company | 2018-01-12 00:00:00 UTC ]