Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, DirecTV and AT&T announce a partnership with a new spot. The lights go out all over New York and when everything comes back on, crowd-favorite films are playing. For KFC, Norm Macdonald makes his debut as the Colonel.Someone dunks in a Foot Locker spot, and the crowd goes wild, including Oklahoma City Thunder star Kevin Durant, who literally falls out of his seat. Meanwhile, dunk champ Zach LaVine is too engrossed with a book called "The Funk on Dunk" to acknowledge the feat. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-18 00:00:00 UTC ]
“We have taken a path of improvisation and experimentation.” How the literary world reinvented the book festival in real time. | Lit Hub “To be forever alone in your own kingdom seems a unique kind of heartbreak.” LA’s resident mountain lion is a lonely hunter. | Lit Hub Nature The age of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 11:30:17 UTC ]
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As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
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This year’s BookExpo Children’s Book & Author Dinner took place via Facebook Live, where more than 700 booksellers and others viewed in real time a diverse group of authors, ranging from the iconic Judy Blume to younger voices such as Kwame Mbalia and Raj Haldar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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David Cameron's For the Record (William Collins) has risen to the top of the Amazon Charts Most-Sold: Non-Fiction list, with more Audible listeners than Kindle readers in the past week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 20:53:57 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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While much of the U.S. experienced cold weather this past week, Midwestern booksellers were especially affected by the Polar Vortex, causing days of subzero temperatures that kept customers out of stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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David Baldacci returns, with hero Amos Decker at the fore, to the top of Apple's iBooks store with 'The Fallen,' which took the top slot this past week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
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Cambridge Analytica’s improper access to Facebook user data turned into a firestorm for the social media giant this past week. Four days later, CEO Mark Zuckerberg finally responded, publishing a Facebook post in which he made a familiar vow to do “what it takes to protect our community.” He... Continue reading at Fast Company
[ Fast Company | 2018-03-21 00:00:00 UTC ]
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Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Hardt's novel claimed the #1 spot on the iBooks Bestseller list this past week, followed by Sandra Brown's 'Seeing Red' and Karin Slaughter's 'The Good Daughter' in slots #2 and #3, respectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-07 00:00:00 UTC ]
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Initials ruled the iBooks Bestsellers list this past week, with J.P Delaney's 'The Girl Before' and J.D. Robb's 'Echoes In Death' nabbing the top two slots respectively and E.L. James netting five slots total on the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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J.P. Delaney's 'The Girl Before' rose to the top of the iBooks Bestseller list this past week, followed by another strong showing by James Patterson and Candice Fox's 'Never Never.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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CNN has made a point of being everywhere its users are, pushing hard to be the first publisher on emerging platforms like Snapchat, Facebook Messenger. This month, it's bringing its TV broadcast to Amazon Echo, an emerging platform projected to grow substantially in the coming years. Instead of... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age
[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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Thriller series Mad, Bad and Dangerous to Know sets publishing showcase buzzing, but there’s cash left for a novel from Bake Off’s Nadiya Hussain, a Little Prince sequel and a pride of literary lionsWest London has been filled in the past week with publishers offering first hints about new books... Continue reading at The Guardian
[ The Guardian | 2016-04-14 00:00:00 UTC ]
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