YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to read and show them why reading is fun. As part of this... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-01 00:00:00 UTC ]
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The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
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A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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New community may come from a publisher, but it's starting with digital media rather than books. By Stuart DredgeStuart Dredge Continue reading at The Guardian
[ The Guardian | 2013-11-12 00:00:00 UTC ]
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Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek
[ AdWeek | 2013-10-16 00:00:00 UTC ]
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Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller
[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week
[ Media Week | 2013-08-30 00:00:00 UTC ]
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Kobo has announced a new batch of e-reading devices to launch worldwide. The range includes three... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Remember hiding out reading a book under the covers after you were supposed to be in bed? This brilliant children’s book embraces that tradition. Reading after dark has lost a bit of its wonder. In the era of tablets, there’s no need for kids to rebel in the nerdiest of ways, stashing... Continue reading at Fast Company
[ Fast Company | 2013-08-26 00:00:00 UTC ]
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The new YouTube channel encourages readers to upload a video of themselves sharing a paragraph from a favorite book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-27 00:00:00 UTC ]
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Some of the brightest children from disadvantaged backgrounds can have reading levels two and... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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A new venture to offer digital short stories and long-form journalism to readers through a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Eight publishers worldwide will team up for a near-simultaneous release of the as-yet-untitled... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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The National Schools Reading competition has launched today, with up to 200,000 children in years... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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