Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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Other Publishing stories related to: 'Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization'


This Is How You Sell Books In The Digital Age

Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company

[ Fast Company | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #digital age #black classics


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform


Why Writers Need to Know the Publishing Business

Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #publishing professionals


Publishers encouraged by Waterstones revival

Waterstones has passionate booksellers who are “handselling again”, breaking début novelists and “building careers”, according to publishers.  Chief executives and sales directors of publishing houses have spoken to The Bookseller following the release of the chain retailer’s annual results (to... Continue reading at The Bookseller

[ The Bookseller | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building careers #chief executives #publishing houses #chain retailer #annual results #year earlier #james daunt


6 Things B2B Publishers Should Worry About In 2015 (Part 2)

Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
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The Huffington Post Guide to International Expansion

Digital publishers don’t get much more international than The Huffington Post. Its editor-in-chief, Arianna Huffington, is Greek-American, CEO Jimmy Maymann is Danish, and its chief technical officer, Otto Toth, is Hungarian. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international expansion #arianna huffington


Why Monocle is betting big on digital radio

Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #native advertising


Six-strong shortlist for International Prize for Arabic Fiction

Atef Abu Saif, Jana Elhassan, Lina Huyan Elhassan, Shukri al-Mabkhout, Ahmed al-Madeeni and Hammour Ziada are the six authors shortlisted for the 2015 International Prize for Arabic Fiction. The shortlisted was revealed by a judging panel chaired by Palestinian poet and writer, Mourid... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist #international prize #arabic fiction #jana elhassan


Self-published Chambers on Kitschies shortlist

A novel self-published following a Kickstarter campaign is competing against books from Jonathan Cape and Blackfriars in the best debut novel category at the Kitschies. The Kitschies, which covers novels containing elements of the speculative and fantastic, honours writing in four categories. Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign #jonathan cape


Octopus to publish Churchill: The Life

Octopus Publishing Group has signed world rights in Churchill: The Life - In His Own Words and Pictures. The illustrated history of the prime minister's life draws on unique archive resources, in association with Churchill Heritage Ltd, and written by historian Max Arthur. Editorial director... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated history #prime minister #gordon wise #curtis brown


A Boost for Enhanced E-books

For the first three weeks of the new year, the enhanced edition of Chris Kyle’s memoir, "American Sniper," led Apple’s iBooks bestseller list, consistently landing several spots above the title’s standard ebook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enhanced e-books #enhanced edition #chris kyle #american sniper


Indie Book Day backed by bookshops and publishers

Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #independent publisher


Ironmark buys small book publisher

Ironmark, a Howard County-based printing, design and marketing company, announced Thursday that it had acquired United Book Press, Inc. to create a book publishing division that would boost annual revenue from $22 to $35 million. Terms of the deal were not disclosed. Continue reading at Baltimore Sun

[ Baltimore Sun | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing company #announced thursday #$35 million


Bertelsmann to 'massively expand in Brazil, China and India

Bertelsmann is to “step up” its investments in the education and digital media sectors in Brazil, China and India. The company will also look to expand its existing activities in the areas of TV production, books, magazines and services in the three countries. Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv production


Why book publishers will miss Jon Stewart

Jon Stewart was known for bringing attention to lower-profile, more obscure books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #jon stewart


Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browser extension #digital publishers


Faber to publish Would I Lie to You? titles

Faber has acquired the rights to publish two books based on the BBC comedy panel show "Would I Lie to You?". The publisher beat seven other publishers to acquire the rights and the first, Would I Lie To You? Presents the 100 Most Popular Lies of All Time, will be released in October. The book... Continue reading at The Bookseller

[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books based #popular lies


Inside the Economics of Digital Comics with Todd Allen

Todd Allen has been keeping tabs on digital comics since the mid-aughts, and he's just released a ground-breaking new edition of 'The Economics of Digital Comics' that reveals a wealth of financial details rarely disclosed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #todd allen


Peru’s Literary Publisher Animal de Invierno Strides Ahead

Founded in 2013, Peru's Animal de Invierno is drawing attention for its bold new fiction titles and literary translations. The post Peru’s Literary Publisher Animal de Invierno Strides Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post peru #drawing attention #fiction titles #literary translations


Digital Love Stories for Valentine’s Day from Africa

Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa's top writers. The post Digital Love Stories for Valentine’s Day from Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #africa appeared