Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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Other Publishing stories related to: 'Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization'


How GQ is Continuing Its Digital Evolution

A conversation with Howard Mittman, VP and publisher for GQ. The post How GQ is Continuing Its Digital Evolution appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital evolution #howard mittman


Simon Collinson: Surveying small publishing's data on ebooks

A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #ebook market


Monetizing mobile apps without harming the user experience [Q&A]

In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews

[ Betanews | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #native ad


August 2015: Top Reviews of Self-Published Books from BlueInk Review

Our August 2015 selection from BlueInk Review, a service which reviews self-published books, ranges from fantasy to middle grade, memoir to self-help The post August 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #middle grade


Library Journal Publisher Ian Singer to Step Down

Media Source CEO, Randy Asmo will serve as interim publisher while a search is conducted for Singer's replacement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
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Obituary: Patricia Day Stein, of Stein and Day Publishers

Patricia Day Stein, who was v-p and co-founder of the book publisher Stein and Day with her then husband Sol Stein, died on July 16 in Sleepy Hollow, N.Y., of natural causes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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How Unilad became a viral Facebook publisher for British bros through video

With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday

[ Digiday | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video appeared #lad bible #branded content #warner bros


How Al Jazeera’s AJ+ Became One of the Biggest Video Publishers on Facebook

Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #al jazeera #media brand #news junkies


Tablet to Tablet: What Hasn’t Changed in Publishing — and Should

Bob Pritchett, CEO of Faithlife, creator of Logos Bible Software, uses the history of the tablet reader to discuss changes in digital publishing today. The post Tablet to Tablet: What Hasn’t Changed in Publishing — and Should appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-31 00:00:00 UTC ]
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Laws to publish 'inside story' of Coalition

Former Liberal Democrat MP David Laws has written a book exposing the ‘inside story’ of the Cameron-Clegg coalition. Biteback Publishing m.d. Iain Dale acquired world rights to Coalition by David Laws, which will be published in Spring 2016. The book, which will be supported by a ‘major press... Continue reading at The Bookseller

[ The Bookseller | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story #biteback publishing #shed light #public domain


SMP Launches New Digital Romance Imprint

SMP Swerve will be headed up by St. Martin’s Paperbacks and St. Martin’s Griffin v-p and associate publisher Anne Marie Tallberg. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-30 00:00:00 UTC ]
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Internal training documents reveal how Facebook tackles diversity, bias, and discrimination

Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews

[ Betanews | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #workforce diversity #recent months #facebook --


Informa pays £20m for Ashgate Publishing

Taylor & Francis's parent company Informa has acquired independent humanities and social sciences publisher Ashgate Publishing for £20m.   Ashgate has over 14,000 titles. Informa said: "Its experienced team and strong brands will be highly complementary to our other major HSS [humanities... Continue reading at The Bookseller

[ The Bookseller | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ashgate publishing #taylor francis #strong brands


Why Nikkei Is Betting Big on Digital Growth at the Financial Times

Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #betting big #publishing industry


Facebook Publishes Its Managing Bias Course For All

The social network is positioning itself as a leader in diversity efforts, even though it still has a lot to learn. The post Facebook Publishes Its Managing Bias Course For All appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-07-28 00:00:00 UTC ]
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Scott Waxman: Living happily, if not entirely digitally, EverAfter

"I don't see the logic in going digital-only," says Diversion Books founder Scott Waxman. Even as the newly launched and determinedly digital Canelo Publishing announces its latest book — P.W. Singer and August Cole's Ghost Fleet — other parts of digital publishing seem to be running in the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly launched #digital publishing #opposite direction


Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Publisher finds that writers' influences are mostly male

When Tramp Press asked authors submitting manuscripts to name the writers who inspire them, only 22% were female - pointing again to ‘the larger issue in the industry: our habitual dismissal of women’An Irish publisher has stoked the flames of the gender debate currently running in the literary... Continue reading at The Guardian

[ The Guardian | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher finds #larger issue #irish publisher #literary world


Fantasy Writer Greenwood Launching Publishing Group

Ed Greenwood, best known as the bearded creator of the Forgotten Realms universe for Dungeons and Dragons, is launching an unconventional publishing group of his own, called The Ed Greenwood Group (TEGG). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
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How Bloomberg monetizes readers who arrive from social media

Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday

[ Digiday | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social audience