Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or exchanges, currently -- and can be targeted based upon users' gender, location and search habits. But Yahoo is late to “native” image ads, though, an area dominated by Facebook and Twitter.The post Yahoo Goes Big With New Banner Ad Product appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2013-11-21 00:00:00 UTC ]
News tagged with: #post yahoo

Other news stories related to: "Yahoo Goes Big With New Banner Ad Product"


It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | All news stories tagged with: #book publishing #editorial assistant


Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | All news stories tagged with: #macmillan #ebooks #macmillan learning #cengage learning


Amazon Prime Day 2024: Everything to know about the big sale in July

Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget

[ Engadget | 2024-06-02 14:27:19 UTC ]
More news stories like this | All news stories tagged with: #kindle #gaming gear #to-buy list #robot vacuums #microsd cards #dirt cheap #smart speaker #black friday #worth waiting #record-low prices #kindle e-readers #echo speakers #safely bet #started pushing


EDC Has Small Fiscal 2024 Profit Despite Big Sales Decline

Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #early months


The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
More news stories like this | All news stories tagged with:


Children's Institute 2024: Bookselling in the Big Easy

New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #big easy


This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | All news stories tagged with: #cookbook #times square


How Fall Became The Big Season in Book Publishing

How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot

[ Book Riot | 2024-05-10 18:14:10 UTC ]
More news stories like this | All news stories tagged with: #big book #book publishing


Nine’s AFR print edition to cease in WA after Seven’s press doubles production price

Seven says decision purely commercial but Financial Review editor accuses rival company of ‘abuse of market power’ Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe print edition of Nine’s Australian Financial... Continue reading at The Guardian

[ The Guardian | 2024-05-09 07:55:56 UTC ]
More news stories like this | All news stories tagged with: #print edition #printing press #guardian australia #free app #latest updatesget #market power #free morning


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | All news stories tagged with: #lulu


Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #ad inventory


Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek

[ AdWeek | 2024-04-17 20:25:31 UTC ]
More news stories like this | All news stories tagged with: #digital media #companies owned #ad industry


Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | All news stories tagged with: #nielsen #big data


Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek

[ AdWeek | 2024-03-26 10:17:56 UTC ]
More news stories like this | All news stories tagged with: #news publisher


Prime members can get $30 off the Kindle Paperwhite Signature in the Amazon Big Spring Sale

The Amazon Spring Sale will continue through Monday, and right now it's bringing a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature — but unlike most of the savings we're seeing this week, this Kindle deal is only for Prime members. The sale makes the E-Ink slab... Continue reading at Engadget

[ Engadget | 2024-03-21 16:55:37 UTC ]
More news stories like this | All news stories tagged with: #kindle #car experts #tech deals #expert editors #spring sales #amber hue #thin bezels #good size #bottom bezel #on-screen keyboard #flush-front touchscreen #premium feel #costs $20 #8-inch screen #paperwhite signature


The Kindle Paperwhite Signature is $30 off for Prime members during the Amazon Big Spring Sale

Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget

[ Engadget | 2024-03-20 16:30:29 UTC ]
More news stories like this | All news stories tagged with: #kindle #car experts #tech deals #expert editors #spring sales #amber hue #thin bezels #good size #bottom bezel #on-screen keyboard #flush-front touchscreen #premium feel #costs $20 #8-inch screen #paperwhite signature


The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
More news stories like this | All news stories tagged with: #kindle #expert editors #spring sales #coming days #days ago #airpods pro #ve rounded #landing page


Book Review: ‘Slow Productivity,’ by Cal Newport

In his eighth book, the best-selling author Cal Newport offers life hacks for producing high-quality work while working less. Continue reading at The New York Times

[ The New York Times | 2024-03-06 10:03:11 UTC ]
More news stories like this | All news stories tagged with: #best-selling author #eighth book #book review


Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | All news stories tagged with: #publishers including #czech republic #digital advertising #dominant position #lawsuit filed


Maurice Vellekoop Comes Out in a Big Way

The veteran comics creator’s first full-length graphic memoir, ‘I’m So Glad We’ve Had This Time Together’ (Pantheon), is a coming-of-age story mixed with a family history so unsparingly honest that his mother dreaded its publication. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-27 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #family history