Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium), they list the leftovers on an exchange. But if buyers know they can snap up exchange inventory—at a likely much lower price—they won’t agree to the direct deals up front. Publishers lose their premiums, CPMs go down, and everyone shakes their heads at digital’s failure to launch. That's why digital publishers have begun to introduce transparency controls into their exchanges, allowing them to sell leftover inventory without revealing their identities. Yahoo!’s Right Media, one of the web’s largest RTB exchange platforms, will try quell those complaints for its partners with the introduction of a new set of publisher-friendly tools. The company, which services 250,000 publishers and up to 60,000 advertisers, announced today that it would give sellers control over what inventory they’re selling, at what price, and at what level of visibility. “All of these controls will give publishers more comfort in leveraging RTB as a capability and more effectively manage yield,” said Ramsey McGrory, head of Right Media and VP of North American marketplaces. Features like transparency controls aren’t new—most ad networks offer some sort of tool to provide such options to publishers. That doesn’t... Continue reading at 'AdWeek'

[ AdWeek | 2011-07-28 00:00:00 UTC ]
News tagged with: #long term #ad platform

Other Publishing stories related to: 'Yahoo Ad Network Rolling Out Publisher-Friendly Features'

Former Marvel Publisher John Nee Unveils New Multiplatform Publishing Venture

Pan-Universal Galactic Worldwide, a new publisher of books, comics, games, and other media from Wildstorm cofounder and longtime comics veteran John Nee, is getting ready for a 2024 debut after four years of preparations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
More news stories like this |

Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit

Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday

[ Digiday | 2023-09-21 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #publishing summit

Turner Publishing Buys Three Imprints from Mango Publishing

In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mango publishing #conari press

Meta's VR game publisher is now called 'Oculus Publishing'

Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget

[ Engadget | 2023-03-23 08:01:38 UTC ]
More news stories like this | News stories tagged with: #walking dead #$10 million #publishing arm

Haymarket Books, Kaepernick Publishing to Co-Publish Anthology Defending Black Studies

In response to educational bans, Haymarket Books and Kaepernick Publishing are collaborating on a compilation of essays by African American scholars and other Black intellectuals writing in defense of African American/Black Studies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haymarket books #kaepernick publishing #anthology

Publishing Veteran Marc Visnick Promoted to COO and Publisher at TOKYOPOP

Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth #manga #graphic novel

The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with: #publishing summit

Susan Weinberg Named Publisher of Workman Publishing Group

Susan Weinberg, executive v-p and publisher at Perseus Books, will succeed Dan Reynolds at Workman, who is retiring at the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #executive v- #perseus books

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

Hybrid Publisher Amplify Publishing Groups Gets Investment

Mudita Venture Partners has made an unspecified investment in the hybrid publisher the Amplify Publishing Group. Launched in 2003, Amplify publishes about 300 titles annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid publisher

While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday

[ Digiday | 2022-07-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst

The German Publishing Prize: 66 Publishers Honored, Three With €60,000 Each

With a total value of more than €1.6 million, the German Publishing Prize selects and honors socially engaged independent publishers. The post The German Publishing Prize: 66 Publishers Honored, Three With €60,000 Each appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-23 16:19:05 UTC ]
More news stories like this | News stories tagged with: #german publishing

Disney Publishing Teams with ESPN for New Publishing Imprint

Disney Publishing Worldwide is pairing with ESPN to create a new imprint, Andscape Books. DPW and ESPN are both part of the Walt Disney Company, and Andscape is ESPN’s Black media platform. First books will be released later this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprint

Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishing summit

Media Briefing: What publishers had to say at the Digiday Publishing Summit

This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #publishing executives #closed doors #publishing summit

The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand

Anticipating producing 50 titles per year from Australia, Welbeck's Marcus Leaver and Mark Smith are partnering with retailer Tony Nash. The post The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-22 21:24:52 UTC ]
More news stories like this | News stories tagged with: #marcus leaver #mark smith

Publishing Veterans Form New Conservative Publisher

Louise Burke and Kate Hartson, publishing veterans with a background in publishing conservative authors, have formed All Seasons Press, whose mission is to fill the conservative void left by major publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative publisher #publishing veterans #seasons press #major publishing

‘If publishers become afraid, we’re in trouble’: publishing’s cancel culture debate boils over

Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian

[ The Guardian | 2021-06-03 12:12:23 UTC ]
More news stories like this | News stories tagged with: #woody allen #huge success #memoir

Her Book Doesn’t Go Easy on Publishing. Publishers Ate It Up.

Zakiya Dalila Harris, a former editorial assistant, is making a splash with “The Other Black Girl,” her debut novel about an African-American woman navigating a nearly all-white workplace. Continue reading at The New York Times

[ The New York Times | 2021-05-23 20:21:45 UTC ]
More news stories like this | News stories tagged with: #book doesn #editorial assistant #black girl #debut novel

When Can I Go Back to School? Self-published lockdown story lands major publisher

‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian

[ The Guardian | 2021-02-20 07:00:25 UTC ]
More news stories like this | News stories tagged with: #five-figure sum #major publisher #picture book