WSJ Standing Back From Pack in Wary Approach to Facebook

As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some publishers make all of their stories available as Facebook "Instant Articles" by posting content directly to the platform, the Journal offers only its technology stories.The newspaper industry views Facebook with a mix of excitement and trepidation. While the site has proven to be a source of new readers, publishers don't want to grow too dependent on it. That's especially true for the Journal, which has counted on online subscriptions for growth, not giving articles away for free. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
News tagged with: #rupert murdoch #news outlets #publishers make #publishers don #online subscriptions

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Waterstone's asks publishers to scale-back March orders

Written By: Lisa Campbell Waterstone's is cutting orders it makes on new titles from March to reduce its number of returns. The book retailer contacted suppliers this week asking them to reduce initial orders by about 20%. Publishers were asked to cancel existing pre-orders so that new orders... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Report: Verso and NewPage Back in Merger Talks

NewPage Paper and Verso--the largest makers of coated paper and the subject of merger rumors last year--are b Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-18 00:00:00 UTC ]
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