With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a health-focused editorial brand created by The Huffington Post, which a small team is trying to grow on platforms including Facebook and Twitter. Using content created by existing HuffPo staff and other content partners, the Scope will see what resonates with an audience on platforms before expanding into newsletters, other platforms, events and so on. The post With The Scope, Huffington Post joins the vertical craze appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-27 00:00:00 UTC ]
News tagged with: #huffington post #growing number #content partners

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Wood joins Kobo as UK manager

Former director of Interead Phil Wood has been appointed to the new role of Kobo’s country... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Heroes join World Book Day party

Half a million children in 21 countries are joining top children's authors in events to celebrate World Book Day. Continue reading at BBC News

[ BBC News | 2012-03-01 00:00:00 UTC ]
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Nottingham Post Beats Papers Across the World for Kindle Readers

Your Nottingham Post is kindling a flame among digital newspaper subscribers. The Post is among the most popular newspapers used on the device that's revolutionising reading. The Kindle, the handheld ebook reader that allows users to browse, bu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-24 00:00:00 UTC ]
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Hearst appoints Prima publisher as Seaton joins Immediate

Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Tess Macleod Smith joins Net-a-Porter

The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director. Continue reading at Media Week

[ Media Week | 2012-02-10 00:00:00 UTC ]
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ABA joins Amazon boycott

The American Booksellers Association has joined the growing list of US retailers to boycott the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Publishing Vet Paul Conley Joins MyBankTracker.com as Editorial Director

Paul Conley, a publishing vet whose experience runs the gamut from b-to-b to consumer financial journalism, is now editorial director with MyBankTracker.com. In this role, Conley will oversee the news and analysis operations of the site. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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Indigo and Books-a-Million join boycott of Amazon print titles

Canadian bookselling chain Indigo Books and Music and Books-a-Million have joined ranks with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Scott joins Oneworld

Daniel Scott is to step into the newly created role of managing director at Oneworld.... Continue reading at The Bookseller

[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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McDevitt joins Jenny Brown Associates

Bob McDevitt, previously publisher of Hachette Scotland, has joined leading Scottish literary... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Round joins HC as associate publisher

Cornerstone marketing director Claire Round will leave the company to join HarperCollins as the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Post-Christmas digital sales rocket

Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Mosse and Armitstead join The Literary Conference

Kate Mosse, Hari Kunzru and the Guardian’s literary editor Claire Armitstead are to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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New York Post Launches New Kindle Fire App

Add the New York Post to the growing list of publications that are releasing apps optimized for the Kindle Fire and in this case, other seven-inch Android tablets too. “This app adds to our array of critically-acclaimed and successful app ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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Germany joins World Book Night

World Book Night is continuing its international spread, with Germany now set to join the UK... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Berrett-Koehler Posts Another Profitable Year

Twenty years after he founded the indie San Francisco press Berrett-Koehler Publishers, Steve Piersanti continues to stay focused on the company’s original mission of stewardship and socially responsible publishing practices. That commitment has led B-K to be profitable for nine years in a row,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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