With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a health-focused editorial brand created by The Huffington Post, which a small team is trying to grow on platforms including Facebook and Twitter. Using content created by existing HuffPo staff and other content partners, the Scope will see what resonates with an audience on platforms before expanding into newsletters, other platforms, events and so on. The post With The Scope, Huffington Post joins the vertical craze appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-27 00:00:00 UTC ]
News tagged with: #huffington post #growing number #content partners

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New Adult craze spreads to Ebury

Ebury Press is branching out into the New Adult market with commercial fiction director Gillian... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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De Courcy joins Head of Zeus

Head of Zeus has announced the appointment of Rosie de Courcy as senior editor. De Courcy will... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor

Puffin Post set to close

Puffin Post is to be discontinued in the new year after Penguin brought the brand back in house... Continue reading at The Bookseller

[ The Bookseller | 2012-12-14 00:00:00 UTC ]
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Hogg to join Pan Macmillan

Caroline Hogg is to join Pan Macmillan as senior commissioning editor in the New Year. Hogg is... Continue reading at The Bookseller

[ The Bookseller | 2012-12-10 00:00:00 UTC ]
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Ellen Holgate to join Bloomsbury Children's

Ellen Holgate is to join Bloomsbury Children's Books as editorial director for fiction in the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Publishers join in Black Friday offers

Publishers have joined retailers for the first time in offering customers up to 50% off books as... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Hot Key joins the writers' workshop boom

Bonnier children's publisher Hot Key Books has become the latest publisher to join the boom... Continue reading at The Bookseller

[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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Nate Silver's book sales skyrocket post-election

Sales of political statistician Nate Silver's book 'The Signal and the Noise' saw a surge of 850 percent – lifting it to No. 2 on Amazon – after Silver correctly predicted the 2012 election results. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
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Pan Mac joins creative writing surge

Pan Macmillan is the latest publisher to start offering creative writing tutoring. It will begin... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Rodríguez Huber joins Bonnier

Bonnier Publishing has appointed Martin Rodríguez Huber to the newly created role of group... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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Canadian Booksellers Association Prepares to Join RCC

Facing financial and other pressures, the Canadian Booksellers Association voted October 18 to become a division of the Retail Council of Canada, which CBA has been affiliated with since 2009. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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