With Nick Bell out, publishers lose a longtime Snapchat ally

Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop a new business model for media on mobile devices.Bell was the vice president of content at Snapchat, but more than the title he was the face of the company for the publishers and studios that wanted to create inside the app. Bell was seen as one of CEO Evan Spiegel's top lieutenants, and able to advocate for media partners trying to tap into Snapchat's young audience.Snapchat has been reshuffling its decks of late, and just lost Imran Khan as chief strategy officer. Khan left officially this month, and is set to launch his own mobile e-commerce venture. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
News tagged with: #rising stars #business model #mobile devices #vice president #top lieutenants #young audience

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