Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. "To avoid losing their own audience–and ad dollars–they will need to make sure the reader experience on their own site is just as dynamic and engaging as the articles hosted on Facebook," proclaimed Yaniv Makover, CEO of software maker Keywee. "It is way too early to make conclusions, but the industry will be watching to see if the Instant Article opportunity becomes a growth play or a major revenue risk." To part of Makover's point, ad sales opportunities are afoot, although how profitable remains a question. Instant Articles offers publishers the chance to publish content only on Facebook, and they can keep 100 percent of the revenue for ads they sell on Facebook. In turn, the social site will take a 30 percent cut if it sells the inventory. Publishers can get data about the content through Facebook's analytics in addition to comScore, Omniture and Google Analytics. Generally, Facebook has grown in importance during recent years as an audience generator, and it's now leveraging that hard fact. "In the modern world, it's more and more important to take your content to where your audience wants it," said Jason Kint, CEO, Digital... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-14 00:00:00 UTC ]
News tagged with:
#social networks
#senior reporter
#social sites
Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 08:38 Literary agents Curtis Brown and Blake Friedman have said they are planning to follow Ed Victor's move into publishing, after he announced an ebook and print-on-demand venture earlier this week. Curtis Brown m.d. Jonathan... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#larger list
#jonathan lloyd
#curtis brown
#blake friedman
Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#focus attention
#silicon valley
#googles head
Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital director
#panel discussion
Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#panel discussion
#tablet devices
#angry birds
Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#follow suit
#agency model
Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#filed suit
#prior permission
Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 15:41 America wants to hold its own World Book Night following in the footsteps of the UK. The American Booksellers Association said it is "exploring" the possibility of replicating "a version" of the event, which saw 20,000 people... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#5th march
Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#digital change
#stay ahead
#publishers told
Written By: Charlotte Williams Publication Date: Tue, 10/05/2011 - 12:22 The Ed Victor Literary Agency, one of the most powerful agencies in London, has launched its own ebook and print on demand venture, focusing initially on putting back into circulation out of print books or those on which... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#focusing initially
#publishing imprint
#print books
In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times
[ The New York Times | 2011-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#publishers make
Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD
[ AllThingsD | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#penguin group
#digital platform
#big publishers
#book publishers
Paul Jowdy, formerly vice president and publisher at Conde Nasts Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vice president
#rachael ray
The Turkish newspaper publisher Turkuvaz Medya Group whose titles include the daily Sabah are now benefiting from an upgrade to their Harland Simon press control systems. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#titles include
#harland simon
Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 16:25 William Heinemann is to publish a prequel to Mario Puzo's The Godfather series, written by author Ed Falco and based on an unproduced screenplay by Puzo. Publisher Jason Arthur bought UK and Commonwealth rights (excluding... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#donadio olson
Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#original content
#romance books
Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:22 New imprint Notting Hill Editions launches today (5th May), with the aim of revitalising essay publishing. Essays by George Perec, Roland Barthes, Lavinia Greenlaw and Jonathan Keates, accompanied by introductions by the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#james fenton
#margaret drabble
Written By: Charlotte Williams Publication Date: Thu, 05/05/2011 - 09:35 Culture minister Ed Vaizey has suggested the results of the Hargreaves intellectual property review should not be feared by publishers, giving the earliest indication that the review takes into account industry concerns.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this |
Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#great addition
#denise bates
#mitchell beazley
Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:25 Educational publisher Evans Publishing has filed a Company Voluntary Arrangement (CVA) after saying the school and library market has faced an "extremely tough 18 months". The 103-year-old company, which trades under the name... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#library market