With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Bloody Scotland International Crime Festival is to go ahead as a live event in September and it will also run a streaming service, thanks to funding from Creative Scotland. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 05:27:42 UTC ]
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The author was repeatedly told that no one wanted to read fun books with disabled heroes. Now she has won the £5,000 Waterstones children’s book prize for her debut, A Kind of SparkWhen Scottish author Elle McNicoll was first trying to enter the publishing world, she was repeatedly told that... Continue reading at The Guardian
[ The Guardian | 2021-07-01 05:01:05 UTC ]
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The latest addition to film historian David Thomson’s opinionated take on the film industry is notable for what it says — and what it doesn’t. Continue reading at The Washington Post
[ The Washington Post | 2021-04-12 07:00:00 UTC ]
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U.S. viewers spent nearly 30.5 billion minutes streaming Netflix's original drama Ozark in 2020, making it the most-watched original series on a streaming service last year. But library titles like The Office and Grey's Anatomy still deliver the biggest streaming audiences by far, according to... Continue reading at AdWeek
[ AdWeek | 2021-01-12 20:15:00 UTC ]
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Are books bad value compared to a subscription to Disney’s streaming service, or are they the cheapest “good present” you can buy someone? Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 22:03:16 UTC ]
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While the Dow Jones Industrial Average rose 7.6% in the quarter ended September 30, the PW Stock Index fell 6.1%, with companies involved in the educational market hit hardest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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EPIC IS THE WAY: "The Mandalorian" has proven to be a big hit for Disney and its streaming service, Disney+ – and a Cary company helps make the magic come to life on the screen. Epic Games is helping Lucasfilm produce what design, tech and science fiction site Gizmodo called "real-time digital... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-24 18:26:44 UTC ]
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Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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Martin Scorsese’s mob movie was streamed by more than 26m accounts worldwide, securing 13.2m views in its first five days in the US aloneNetflix has announced that Martin Scorsese’s new mob movie The Irishman has been watched by over 26m accounts in its first seven days on the streaming... Continue reading at The Guardian
[ The Guardian | 2019-12-11 11:39:42 UTC ]
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Yesterday, at 12:30am, Gordon Sondland—the US ambassador to the European Union who has emerged as a key character in the ongoing Trump/Ukraine scandal—received a voicemail from an administration official telling him not to appear at a House hearing scheduled for yesterday morning. Sondland duly... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-10-09 12:04:38 UTC ]
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As a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it's fitting that the streaming service is making journalism more accessible for everyone. For today only, Hulu is offering everyone free access to all of Adweek's content.... Continue reading at AdWeek
[ AdWeek | 2019-09-23 04:01:50 UTC ]
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Through a deal with Apple, titles selected for the club will be promoted in the tech giant's bookstore, and authors of those books selected will be interviewed by Oprah Winfrey in a new series that will stream on Apple's new streaming service, Apple TV+. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek
[ AdWeek | 2019-07-28 00:59:10 UTC ]
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Streaming services love pluses. Just take a look at the number of companies that have tacked the "+" sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original... Continue reading at AdWeek
[ AdWeek | 2019-07-16 12:00:05 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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The corporate home of Wonder Woman, Harry Potter and “Friends” weighs how its streaming service can compete on price with Disney, Netflix and Amazon. Continue reading at The New York Times
[ The New York Times | 2019-06-03 00:03:36 UTC ]
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The streaming service is on a book-buying spree as it seeks more content for its ever-growing global subscriber base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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Penguin Random House has acquired a YA novel tackling teen mental illness and toxic masculinity by debut author and mechanic James Goodhand. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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When Netflix acquired Mark Millar's comic book empire in August, many assumed the streaming service would just adapt his various works for the screen. That isn't quite the case: Netflix announced today that it will publish The Magic Order as a comic... Continue reading at Engadget
[ Engadget | 2017-11-08 00:00:00 UTC ]
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