Why Trinity Mirror's acquisition of Local World makes sense

Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been justifiably projected by Trinity Mirror’s chief executive, Simon Fox, as “transformative”. It empowers the group to increase levels of necessary digital investment and also enables it to present a larger audience to advertisers. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-28 00:00:00 UTC ]
News tagged with: #trinity mirror #larger audience #local world #simon fox #digital investment

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