Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of programmatic," ad tech expert David Carroll said. "When you automate things so much, you can’t moderate it." The post Why top publishers are still stuck distributing fake news appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
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Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments... Continue reading at AdWeek
[ AdWeek | 2017-05-02 00:00:00 UTC ]
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Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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As scores of politicians line up to release books, the first Theresa May biography is set to reveal far less racy details than David Cameron’s...Brexit means Brexit, and party conference season means the release of a slew of political biographies and memoirs. Not as punchy a slogan as Theresa... Continue reading at The Guardian
[ The Guardian | 2016-09-03 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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These games got us pumpedThis isn’t your normal “best PC games of E3” roundup.Even though E3’s traditionally been a console show, the number of PC games announced at E3 2016 positively exploded. The “Day Zero” press events from the big publishers alone revealed nearly 50 new PC titles. There’s... Continue reading at PC World
[ PC World | 2016-06-17 00:00:00 UTC ]
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Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Big publishers are starting to put out genre books. On this week's "Geek's Guide to the Galaxy" the panel discusses whether or not that's good for writers. The post The Newfound Popularity of Sci-Fi Books Has a Dark Side appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-03-26 00:00:00 UTC ]
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Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Money may be flowing into media, but it's not doing so equally. Some big publishers are raising more money at higher and higher valuations, while others are getting squeezed by the shifts in the media environment. Lucky, All You, National Journal and Details all shuttered their print operations,... Continue reading at Digiday
[ Digiday | 2015-12-28 00:00:00 UTC ]
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After being turned down by ‘every major publisher in London’ for his Portico winning novel Beastings, the author says landing the £10,000 prize ‘felt like a vindication’ Benjamin Myers, who has beaten Alan Garner to win the £10,000 Portico prize for literature for his novel Beastings, has spoken... Continue reading at The Guardian
[ The Guardian | 2015-12-09 00:00:00 UTC ]
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Hachette and Penguin Random House have become the first of the big publishers to donate to Patrick Ness’ fundraising effort for Syrian refugees. Penguin Random House is giving £15,000, while Hachette has donated £10,000, with another £10,000 pledged when the public total for the fundraiser... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Where are the Facebook Instant Articles? That has been one of the social media mysteries of the summer. The program was announced with much fanfare in early May, and several big publishers have said they’ve been putting ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-15 00:00:00 UTC ]
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The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-13 00:00:00 UTC ]
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A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-04 00:00:00 UTC ]
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Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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