A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position that's been vacant since Alison Kennedy left in April.StyleHaul CEO Stephanie Horbaczewski said she saw parallels between Mr. Porter's experience at Meredith, the publisher of magazine brands including Better Homes & Gardens and Ladies' Home Journal, and the business StyleHaul is building as it tries to sell brands on executions beyond run-of-the-mill ads. "The really big publishing houses have had to evolve and iterate their practices to become more complex offerings, which is actually a lot similar to us, but at scale," she said.Print magazines have a long history of selling brands on more than just traditional ad pages: They also sell advertorials, forerunners of so-called "native" ads on sites like BuzzFeed and branded videos on YouTube. And those branded videos happen to be where StyleHaul primarily focuses its ad sales efforts. YouTube's sales team sells the pre-roll ads running before StyleHaul's videos, typically taking a 45% cut of the revenue, while StyleHaul sells videos that incorporate a brand and don't require sharing the take with YouTube. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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For this former editor-turned-production manager, the reassuring drone from the pressroom and the vibration of my office walls were inextricably linked to the profession of newspaper publishing. When my employer idled the presses and tasked me to ove ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-13 00:00:00 UTC ]
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E-book publisher RosettaBooks has signed Ingram Publishers Services to handle its expanding print program. Roestta, which has been dabbling in POD titles for about three years, will distribute its first frontlist hardcover, the business book "Moonshot," through Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
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Illustrated book publisher Quarto has seen a fall in revenue and profits after what it described... Continue reading at The Bookseller
[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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#profits drop
In a statement about its dispute with publisher Hachette, Amazon cited '1984' author George Orwell – while failing to understand the author's words, critics charged. Meanwhile, Amazon appears to be entering into a dispute with Disney. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
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News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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Out of Print, the film documentary by Vivienne Roumani about the state-of-affairs in the book business and the culture of reading in America circa 2013, is worth seeking out. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-08 00:00:00 UTC ]
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#book business
Publishing Technology’s profit and revenue have been significantly hit in the second... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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The book, 'The Ice Dragon,' appears to be set in the 'Game of Thrones' fictional universe. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
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'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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#print market
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There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Oahu Publications Inc. has announced that Dave Kennedy, SVP/marketing, was named chief revenue officer of OPI and the Honolulu Star-Advertiser. Kennedy’s promotion comes weeks after Glenn Zuehls was named the publisher of San Francisco Me ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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#oahu publications
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"Horton and the Kwuggerbug and More Lost Stories" by Dr. Seuss will hit bookstores September 9th. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
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Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which has recently been renamed Guggenheim Entertainment Media, for 18 months before... Continue reading at AdWeek
[ AdWeek | 2014-08-01 00:00:00 UTC ]
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#venture fund
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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New recommendations to help “foster and sustain innovation” between the publishing... Continue reading at The Bookseller
[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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Amazon recently extended a public challenge to Hachette, saying that if the publisher will lower ebook prices to $9.99, the company won't ask for a larger share of the revenues. This is the first time Amazon has publicly shared details of the dispute between the two companies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
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#time amazon
Evernote users can import their notes into FastPencil and create an ebook or PDF that can be distributed through all the major ebook retail platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
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#evernote users