Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at 'Digiday'

[ Digiday | 2023-02-16 05:01:00 UTC ]
News tagged with: #publishers make

Other Publishing stories related to: 'Why SSP consolidation driven by agencies is benefiting the larger SSPs'

Print Book Sales Rose 2.7% Last Week, Driven by Early Easter, New Dog Man Title

An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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School Reports 2023: Creative agencies rise – and fall

This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week

[ Media Week | 2023-03-23 14:34:42 UTC ]
More news stories like this | News stories tagged with: #nielsen

McNally Jackson Books Moving NoLita Store to Larger Location

The independent bookseller announced that its new building will be "larger" and "sturdier." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookseller

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen

The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist

The Aspen Words Literary Prize shortlist of five fiction titles highlights 'essential books' that each address 'a vital contemporary issue.' The post The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-07 03:47:14 UTC ]
More news stories like this | News stories tagged with: #essential books #fiction titles #literary prize

Underpaid and Overworked: A Look at Salaries and Benefits in Publishing

On paper, the publishing industry seems glamorous. But this façade belies the deep problems that persist, and one of them is the low pay. Continue reading at Book Riot

[ Book Riot | 2023-02-23 11:36:00 UTC ]
More news stories like this | News stories tagged with: #low pay #publishing industry

News Corp cuts driven by Murdoch’s mission to prop up news assets

Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian

[ The Guardian | 2023-02-10 16:37:18 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news corporation #stark reminder #media empire #fox news #news corp

My Name Is A Direct Line To A Colonizing Ancestry I Still Benefit From

About twenty pages into Sofia Samatar’s memoir The White Mosque, Sigmund Freud appears, sitting in a train compartment late at night. Up to this point, Samatar’s story has been primarily about her travels across Central Asia to study The Bride Sect, a Mennonite group who fled persecution in... Continue reading at Electric Literature

[ Electric Literature | 2023-02-07 12:05:00 UTC ]
More news stories like this | News stories tagged with: #sofia samatar #white mosque #central asia #electric literature #memoir

Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media

United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #literary agency

Andrew Sean Greer on the Benefits of Winning the Pulitzer Prize (and Not Having to Schmooze)

Andrew Sean Greer is the guest. His new book, Less is Lost, is out now from Little, Brown. Subscribe and download the episode, wherever you get your podcasts!    From the episode: Brad Listi: Okay, so you win the Pulitzer. A lot of my listeners are writers who probably have dreamed of winning a... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-02 08:53:56 UTC ]
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A biography that gives Vladimir Putin the benefit of the doubt

Journalist Philip Short asks what motivates Putin — and blames the United States for some of his bad behavior. Continue reading at The Washington Post

[ The Washington Post | 2022-07-22 12:00:04 UTC ]
More news stories like this | News stories tagged with: #vladimir putin #bad behavior

9 benefits of an Amazon Prime membership

Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s annual Prime Day dealfest). But Prime membership includes other perks, too: Everything from free ebook offerings to... Continue reading at PC World

[ PC World | 2022-06-19 11:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming music #reading material #historical fiction #health insurance #kindle book #digital content

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

U.S. Book Show 2022: The Italian Trade Agency

ITA is proud to showcase 16 Italian publishing companies in its Italian Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies

The people and institutions that benefit from shame

Humiliation can be profitable — or it can spark needed change, Cathy O'Neil explains. Continue reading at The Washington Post

[ The Washington Post | 2022-04-08 12:00:10 UTC ]
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Wordley nabs top spot from Leith in top 10 regional agencies ranking

Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-30 08:56:30 UTC ]
More news stories like this | News stories tagged with: #knocked back #billings table #nielsen

Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-27 14:42:19 UTC ]
More news stories like this | News stories tagged with: #billings table #nielsen

Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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In-Betweens: 2 Middle Grade Novels About the Costs and Benefits of Being 11

The National Book Award finalists Leslie Connor and Sara Zarr explore that frustrating time between childhood and adolescence. Continue reading at The New York Times

[ The New York Times | 2022-02-11 05:19:32 UTC ]
More news stories like this | News stories tagged with: #national book award