Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at 'Digiday'

[ Digiday | 2023-02-16 05:01:00 UTC ]
News tagged with: #publishers make

Other Publishing stories related to: 'Why SSP consolidation driven by agencies is benefiting the larger SSPs'


Duvert joins The Clegg Agency

Marion Duvert, previously senior editor at Editions du Seuil in Paris, is set to become foreign rights director at The Clegg Agency. Continue reading at The Bookseller

[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #clegg agency


Patrick Walsh goes solo with new agency

Agent Patrick Walsh is to leave the agency he founded – Conville & Walsh – to set up on his own in Soho, taking authors such as Gaia Vince, Andrew Wulf and Tom Holland with him. Continue reading at The Bookseller

[ The Bookseller | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick walsh #conville walsh #gaia vince #tom holland


Kate Nash Literary Agency makes new appointments

The Kate Nash Literary Agency has made two new appointments, recruiting a new associate agent in Imogen Howson and a new literary assistant in Tom Ashton. Continue reading at The Bookseller

[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate agent


Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks

So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice media #smaller publishers #selling ads #industry observers


London Briefcase 2016: What U.S. Agencies Will be Selling at the London Book Fair

Hot properties include titles from Lisa Scottoline and Iris Johanson, a story collection inspired by Edward Hopper, a return to Twin Peaks via its co-creator Mark Frost, Tom Wolfe’s newest, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa scottoline #twin peaks #tom wolfe


New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #air force


Bookshops could benefit from business rates shakeup

A raft of changes announced in the budget today could ease the heavy burden of business rates shouldered by independent and chain bookshops. Continue reading at The Bookseller

[ The Bookseller | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chain bookshops


Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #sponsor content


Shifting Thoughts on Agency Pricing: Shatzkin’s Pivot

‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #porter anderson #put forward #editor-in-chief @porter_anderson


Can publishing keep its soul in an increasingly data-driven future?

The Literary Platform's Sophie Rochester on publishing by numbers, and whether the industry can keep its soul in an increasingly data-driven future. Continue reading at The Bookseller

[ The Bookseller | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform


Reading Agency reveals Summer Reading fall

The number of children in the UK who took part in The Reading Agency’s Summer Reading Challenge this year was down 2.8% on last year’s figure. Continue reading at The Bookseller

[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency


O'Donoghue joins The Reading Agency as business director

Fiona O’Donoghue has joined The Reading Agency as the charity’s commercial and business director. Continue reading at The Bookseller

[ The Bookseller | 2015-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency


SWNS moves into London by acquiring yet another news agency

Company reports that it is enjoying ‘phenomenal growth in a difficult market’Last week, we had consolidation by regional newspaper publishers. Now comes news of consolidation among regional news agencies. The expansionist Bristol-based SWNS has acquired National News in London, adding it to the... Continue reading at The Guardian

[ The Guardian | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult market


Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek

[ AdWeek | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #increase dramatically


Mitch Hoffman to Join Aaron Priest Agency

The current v-p at Grand Central Publishing, who's edited such bestselling authors as David Baldacci and Harlan Coben, will begin his new position as senior agent on November 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling authors #david baldacci #harlan coben #senior agent


Literary agencies host online 'Discovery Day'

Curtis Brown and Conville and Walsh are to host a Twitter based event dedicated to "de-mystifying" the publishing process for prospective authors, called Discovery Day Online. Following the literary agencies’ Discovery Days in 2012 and 2013, held at Foyles Charing Cross Road, Discovery Day... Continue reading at The Bookseller

[ The Bookseller | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discovery day #curtis brown #literary agencies #literary agent #giving advice #published author


My Job in 5: Sarah O'Halloran, Literary Agent, Madeleine Milburn Agency

Describe your role It’s my job to support the authors I represent through the whole publishing process. This includes everything from working with them editorially and pitching their work to editors, to negotiating contracts on their behalf. What do you like best about your role? As a brand... Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent #ve found


Finland, One Year After Frankfurt, Continues to See Benefits

After its Guest of Honor appearance at the 2014 Frankfurt Book Fair, publishers in Finland saw more global interest in their books, especially from China. The post Finland, One Year After Frankfurt, Continues to See Benefits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post finland #benefits appeared #honor appearance #global interest


L’Autre Agence Fights to Change the Image of Literary Agents in France

In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared #literary agents #literary agency #hard work #great authors


High streets to benefit from rates 'revolution'

High streets will be revitalised once local councils are allowed to keep the £26bn raised from business rates, the Chancellor George Osborne has said. Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business rates #high streets #local councils