What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at 'Digiday'
[ Digiday | 2023-02-16 05:01:00 UTC ]
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Evident in the rise of literary agencies at Guadalajara Book Fair, the road to international markets for Latin American writers is no longer just via Spain. The post At Guadalajara: Latin American Literary Agencies Gain Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the comScore haircut. Buyers are finding its value changing, if not decreasing. For many, comScore is no... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday
[ Digiday | 2016-11-16 00:00:00 UTC ]
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Former Palgrave Macmillan m.d Jaime Marshall is teaming up with A M Heath to launch a new literary agency. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Abrams has announced plans to launch an as-yet-unnamed imprint with a focus on narrative nonfiction. Jamison Stoltz has been brought aboard as executive editor, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-17 00:00:00 UTC ]
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MacLehose, Servadio & Pupo-Thompson Literary Scouting agency has changed its name and moved its offices to Second Home in London's Shoreditch. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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US Prime members can now get unlimited access to a rotating selection of reading materials. The post Amazon Adds Free Books to the Ever-Growing List of Prime Benefits appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-10-06 00:00:00 UTC ]
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BBC Radio 1 presenter Gemma Cairney is going to be speaking in conversation with The Reading Agency at The British Library next month. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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A family-run independent bookshop in Stockton is celebrating its first birthday by expanding into new premises quadruple its original size. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
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The Reading Agency is launching a project to provide reading activities for older people thanks to a £2.1m grant from the Big Lottery Fund. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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In a major reorganization, Tyndale House Publishers combined its two nonfiction acquisitions and marketing teams into one group: Tyndale Momentum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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Jo Unwin is embarking on her “dream” of owning a fully-independent literary agency after nearly three years of working in association with Rogers, Coleridge and White. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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The Madeleine Milburn Literary Agency is to launch a competition to find unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Helen Boyle, a literary scout and magazine editor, is joining Pickled Ink as an agent. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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