Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be hard-pressed to get them to say theyre the new generation of media, attracting audiences for the purpose of selling advertising. Were a core technology company, says Nikesh Arora, Googles chief business officer, whose team netted $10 billion in U.S. ad sales for the search giant last year. I dont know [if were a media company], and to be honest, Im not that interested in the answer, says a slightly annoyed David Fischer, Facebooks vice president of advertising, who sold $1.8 billion. Microsoft is first a technology company, says Keith Lorizio, the head of sales for the software giants Advertising unit. The exceptions? Yahoo and, on the East Coast, AOLboth once seen as tech leaders, but now laggards, trying to remake themselves as media companies. I embrace it, Ross Levinsohn, who joined Yahoo last November to run its Americas operations, says about the media label. The media business is the most exciting business in the world. But you wont find any tech platform worth a few billion or more that admires Yahoo, AOL, or, for that matter, anybody else in the media business. Advertisers and other publishers have pointed out for years now that assembling audiences, and... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-11 00:00:00 UTC ]
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Scholastic has reached an agreement to sell its educational technology group to Houghton Mifflin Harcourt for $575 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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IBPA's Publishing University 2015, held April 10-11 in Austin, attracted 280 independent publishers and self-published authors, a number that put the event at capacity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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With the book fair just days away, a number of major sales have closed in the U.S., among them the acquisition of a debut novel, by a 25-year-old, for a rumored seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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B2B publisher 1105 Media has just sold its education technology events to LRP Publications, a media company targeting education administrators. Four events were included in the deal. The post 1105 Media Sells Its Education Tech Events to LRP Publications appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-03 00:00:00 UTC ]
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Top prosecutors in several states accused an Oregon company on Tuesday of overcharging consumers for subscriptions to newspapers, magazines and other periodicals. The Orbital Publishing Group, a periodical subscription service, is facing accus ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
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Deborah Emin of Sullivan Street Press discusses the challenges of selling ebooks from her own web site and why she moved to using an ebook distributor. The post Losing Your Illusions About Selling Ebooks On Your Own Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
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To mark the opening of the 'Insurgent' film, HarperCollins and Twitter are partnering to offer fans of Veronica Roth's Divergent trilogy a discounted hardcover of the 'Insurgent' movie tie-in edition via Twitter links. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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It has become a rite of passage for new authors in the digital age to obsessively check Amazon to track book sales and tweet positive reviews in the hopes of picking up new readers. But for one author, whose book was on the New York Times best-sellers list for three weeks, this isn’t possible.... Continue reading at Slate
[ Slate | 2015-03-19 00:00:00 UTC ]
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For those attending the 52nd annual Bologna Children’s Book Fair, held from March 30 to April 2, there’s plenty happening, in addition to the usual round of rights appointments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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For those attending the 52nd annual Bologna Children’s Book Fair, there’s plenty happening in addition to the usual round of rights appointments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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From snowy Great Barrington, Mass., in the Berkshire Mountains, bookseller Lauren Losaw talked about what she's been recommending to customers for fireside reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
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'Deliciously Ella,' which has topped charts and set records in the U.K. since its January release, will go on sale in the U.S. next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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Price could escalate to $50 million over the next four years. The post Livingly Media Sells to European Publishing Group for $25 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company
[ Fast Company | 2015-02-18 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Rupert Murdoch’s supporter, Prince Al Waleed bin Talal, reduces holding from 5% to 1%The Saudi Arabian billionaire, Prince Al Waleed bin Talal, has sold a substantial stake in Rupert Murdoch’s publishing company, News Corp, reports Bloomberg.His investment firm, Kingdom Holdings, announced to... Continue reading at The Guardian
[ The Guardian | 2015-02-04 00:00:00 UTC ]
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Since word first broke right after New Year’s day that Facebook CEO Mark Zuckerberg started a book club, Perseus Books Group has sold about 10,000 copies of the ebook edition of 'The End of Power' and more than 3,000 trade paperback copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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In an effort to defy difficulties at home, Argentine e-bookseller BajaLibros is aiming to sell ebooks throughout Latin America as well as the United States. The post Argentina’s BajaLibros Aims to Sell Ebooks to All of America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
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Declared ‘extremist’ by repressive regime, Ihar Lohvinau faces heavy fine and the closure of shop described as ‘vital hub for the country’s fragile literary community’An award-winning publisher in Belarus who angered the country’s government by publishing a book containing an image of police... Continue reading at The Guardian
[ The Guardian | 2015-01-07 00:00:00 UTC ]
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Jonathan Edwards' poetry anthology My Family and Other Superheroes is reprinted after selling out following its recent Costa win. Continue reading at BBC News
[ BBC News | 2015-01-06 00:00:00 UTC ]
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