Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 09:00:00 UTC ]
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this
Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 09:00:00 UTC ]
More news stories like this
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this
The Xbox Series S occupies an interesting space in Microsoft’s gaming lineup, given it can play every current-generation title available for the Series X. It may be significantly less powerful, but it’s also smaller and a lot cheaper, making it a “good enough” option for plenty of mainstream and... Continue reading at Engadget
[ Engadget | 2023-06-12 11:15:55 UTC ]
More news stories like this
AMC Entertainment’s streaming service is migrating its users to Vudu. The companies announced today that Vudu is “the official new streaming platform for consumers of AMC Theatres on Demand.”AMC launched its on-demand streaming service in 2019, and its popularity surged during pandemic-era... Continue reading at Engadget
[ Engadget | 2023-06-01 14:00:33 UTC ]
More news stories like this
Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age
[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this
HBO Max is completing its transformation into Warner Bros. Discovery's "Max" streaming service today, and it's launching with a new tier especially made for 4K ultra HD viewing. The Ultimate Ad-Free tier will set you back $20 a month or $200 if you're paying for a whole year, making it the... Continue reading at Engadget
[ Engadget | 2023-05-23 09:27:56 UTC ]
More news stories like this
Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
More news stories like this
Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday
[ Digiday | 2023-05-05 04:01:00 UTC ]
More news stories like this
A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek
[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this
Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this
The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
More news stories like this
Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek
[ AdWeek | 2023-04-17 15:00:00 UTC ]
More news stories like this
Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek
[ AdWeek | 2023-04-12 19:25:11 UTC ]
More news stories like this
It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this
Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
More news stories like this
WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
More news stories like this
This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week
[ Media Week | 2023-03-23 14:34:42 UTC ]
More news stories like this
In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
More news stories like this