Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
News tagged with: #media brands #closely align #trade show

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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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'The Lost Year': A Book Re-Shaped by Current Events

Contemporary global crises affected the writing and production of Katherine Marsh's newest middle-grade novel, inspired by her Ukrainian family history, in unexpected ways. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-06 05:00:00 UTC ]
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Conference Centers

92ND STREET Y Give your special event the extraordinary and versatile venue it deserves at 92nd Street Y. Year after year, people in the know come to 92nd Street Y to host corporate conferences, meetings, film screenings, award shows, private parties, graduations, photo shoots and more. After... Continue reading at Crains New York

[ Crains New York | 2022-12-05 10:00:00 UTC ]
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How Mastodon and federated services put social networks in the people’s hands

The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World

[ PC World | 2022-11-30 11:45:00 UTC ]
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The Australian’s editor Chris Dore lost his job after attending News Corp event in California

Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian

[ The Guardian | 2022-11-18 07:59:05 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Traci Lester to Leave the Center for Fiction

Lester will step down as executive director of the Center for Fiction on January 1, and an interim director will be appointed until a permanent replacement can be found. Lester joined the Center in March 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday

[ Digiday | 2022-11-10 05:01:00 UTC ]
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Why Vox Media’s Eater Is Entering the Book Publishing Business

The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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Centering LGBTQ Voices on Faith

Religion publishers are highlighting the stories of LGBTQ people and their faith journeys in a number of new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Your guide to free virtual literary events this November.

We love to be active and engaged members of the literary community. We also love to not leave our bed. Now you can do both! * 2022 Brooklyn Public Library Book Prize Celebration November 2 @ 7pm EST Hosted by Isaac Fitzgerald, this event will celebrate the winners of this year’s BPL Book Prize... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-02 13:30:38 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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After Massive July Layoff, Callisto Media Cuts Staff Further

After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
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Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Germany’s Börsenverein Lists Events for Frankfurter Buchmesse

The organization of Germany's publishers and booksellers is highlighting several timely events at Frankfurter Buchmesse. The post Germany’s Börsenverein Lists Events for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-10 20:51:10 UTC ]
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A Brief History of Social Media Platforms, from LiveJournal to Meme Warriors

The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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'Black Hollywood' photo book stars Black actors at the center of film's golden ages

Photographer Carell Augustus' book recasts classic Hollywood films with Black actors. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-04 21:56:02 UTC ]
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