Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
News tagged with: #media brands #closely align #trade show

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Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Pratchett sets up own multi-media company

Bestselling author Sir Terry Pratchett has set up his own multimedia production company,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Rowling talks embargoes at first Casual Vacancy event

J K Rowling has said the decisions about the strict embargoes surrounding the release of her... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Publishers must be "drivers" of brand

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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Egmont partners with DHX Media

Egmont UK is embarking on a drive to secure creative partnerships with children's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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YUDU Media plans education push with new service

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[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Anobii puts back indie affiliation scheme

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[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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Manhattan Media hits the block

Manhattan Media, publisher of local weeklies Our Town and The West Side Spirit whose CEO Tom Allon is running for mayor, is on the block, according to two people with knowledge of the situation. Since its founding 11 years ago by Mr. Allon and Richard Burns, managing partner of Isis Venture... Continue reading at Crains New York

[ Crains New York | 2012-09-12 00:00:00 UTC ]
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French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
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German media giant to grab ACP

Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
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The Growth of a Regional Magazine Company: Open Sky Media

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[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

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[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

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[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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OUP puts scholarly editions online

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Hackney bookshop in London's first 'Cash Mob' event

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[ The Bookseller | 2012-08-09 00:00:00 UTC ]
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Waterstones changes store guidance on events

Waterstones has issued new advice to its bookstores on running author events, after concern that... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Two Rowling events for The Casual Vacancy

J K Rowling will be appearing at two public events this autumn to discuss her first novel for... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Time To Unpackage: Publishing In The Age Of Social Media

Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
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