Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-03-18 00:00:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


Morgan James Publishing: Supporting Authors and Building Community from Page One

Since founding Morgan James Publishing in 2003, entrepreneur David Hancock has helped launch the careers of thousands of authors. Whether it’s a business- or faith-based title, a novel, or a children’s story, the books’ accolades speak for themselves. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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How Neuroscience Can Build a Better Workplace: Spotlight on Friederike Fabritius

In The Brain-Friendly Workplace, Fabritius details how neuroleadership can help companies retain top talent, improve the workplace, and help create better work-life balance for all employees. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #brain-friendly workplace #work-life balance


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


DOJ v PRH: Don Weisberg, Government's Economist See Danger in PRH-S&S Merger

As the government's case against Penguin Random House's acquisition of Simon & Schuster winds down, Macmillan CEO Don Weisberg and government economist Nicholas Hill laid out reasons why they are concerned about the impact of the proposed merger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #don weisberg #prh-ss merger #proposed merger #macmillan


Germany’s Bookwire Reorganizes Its Audiobook Approach

'Pooling our energies even more to focus on audio,' Bookwire announces a restructured unit for audiobooks and podcasting. The post Germany’s Bookwire Reorganizes Its Audiobook Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-08 14:22:34 UTC ]
More news stories like this | News stories tagged with: #post germany #bookwire announces #audiobook


Oxford University Press Is Migrating Its Catalogue to Its Online Platform

The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
More news stories like this | News stories tagged with: #online platform #online portal #streamlined access #oxford university press


This is definitive proof that Jeff Bezos is building an army of robot ants.

It’s a tale as old as time: a Brazilian writer sets her Kindle aside for a few weeks to work on her own novel, and when she goes back to get a little reading done, finds that the device has been infested with a horde of tiny white ants. “My virtual library had become a […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-04 13:07:23 UTC ]
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David Lott Sees His Stories Published

The late author's story collection 'Back in Brookford' was released through his self-publishing imprint, Nichols Street Press, in June. The stories use details common to late-20th-century life as anchors for eerie and unsettling events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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Bookseller, Former ABA Board President Gail See Dead at Age 94

Gail See, a Minneapolis-area bookseller for many years and a leader in Minnesota's literary community, who served as president of the ABA board from 1984-1986, has died at age 94. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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Fans of Must See TV need this must-read memoir

James Burrows, who directed "Cheers," "Friends" and "Frasier," among many other television series, looks back on his career. Continue reading at The Washington Post

[ The Washington Post | 2022-06-11 12:00:00 UTC ]
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Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with: #book censorship #pride displays #public libraries


Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-05-17 04:01:00 UTC ]
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‘One-Shot Harry’ conjures up a Los Angeles we rarely see

The latest mystery novel from Gary Phillips give us a classic Golden Age noir from a different perspective Continue reading at The Washington Post

[ The Washington Post | 2022-05-02 11:00:30 UTC ]
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How reading helps us build empathy and resist tyranny

While arguing against intolerance, Azar Nafisi draws parallels between literary dystopias and contemporary America. Continue reading at The Washington Post

[ The Washington Post | 2022-04-29 12:00:16 UTC ]
More news stories like this | News stories tagged with: #resist tyranny #contemporary america


PRH Sees Sales of Spanish-Language Books Surge

Silvia Matute, president of Penguin Random House Grupo Editorial’s U.S. division, discusses the company’s growth and the Spanish-language book market in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #penguin random house