Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-03-18 00:00:00 UTC ]
News tagged with: #magazine publisher

Other news stories related to: "Why Forbes sees a platform approach building its brand, not diluting it"


Building bridges

How often do we hear an engineer’s voice in books? Roma Agrawal and her critically-acclaimed Built - The Hidden Stories Behind Our Structures (Bloomsbury Press), comes to mind, but I’m struggling to think of many others. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 06:53:34 UTC ]
More news stories like this | All news stories tagged with: #building bridges


Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #advent international


A new biography depicts B.B. King as ‘the first guitar hero.’ But does it truly see him?

“King of the Blues” exists in the long tradition of White writers documenting the lives of Black musicians. Continue reading at The Washington Post

[ The Washington Post | 2021-10-13 11:59:06 UTC ]
More news stories like this | All news stories tagged with: #long tradition


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #hearst


After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst


Joanna Prior Succeeds Anthony Forbes Watson as Pan Macmillan CEO

A major move for women in leadership in the English-language book publishing markets, Prior moves from Penguin Random House UK to helm Pan Macmillan in London. The post Joanna Prior Succeeds Anthony Forbes Watson as Pan Macmillan CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-30 13:15:15 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan #book publishing #penguin random house #major move


Prior named new Pan Macmillan c.e.o. as Forbes Watson steps down

Penguin General m.d. Joanna Prior has been named the new c.e.o. of Pan Macmillan UK, with Anthony Forbes Watson to step down from the role early next year. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 08:34:06 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan #joanna prior #penguin general


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #case study


Seeing My Filipino Immigrant Self in Ellison’s “Invisible Man”

As a Filipino American immigrant, I’ve been aware of my invisibility from the time I set foot in the United States. I perceived it when coworkers looked past me, when store clerks and waiters talked to my white companions instead of me, and when editors and literary agents told me Filipino... Continue reading at Electric Literature

[ Electric Literature | 2021-09-28 11:05:21 UTC ]
More news stories like this | All news stories tagged with: #literary agents #electric literature #set foot #invisible man


Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | All news stories tagged with: #literature festival #ann goldstein #starting today #elena ferrante


​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
More news stories like this | All news stories tagged with: #libraries #library association #made redundant #school libraries


The 5 Best Libraries to See in Cambridge

Cambridge has over 100 libraries, so here are some (subjective) recommendations for the best ones to start with. Continue reading at Book Riot

[ Book Riot | 2021-08-23 10:39:00 UTC ]
More news stories like this | All news stories tagged with: #libraries


ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’

The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #user-generated content


‘We see silence filled with fear’: female Afghan journalists plead for help

Women in media in Kabul tell of trying to destroy traces of their identity as they brace for Taliban retributionWhen president Ashraf Ghani slipped out of Afghanistan with no warning, he took with him any glimpse of hope left for the nation’s women – especially those who are educated and... Continue reading at The Guardian

[ The Guardian | 2021-08-16 08:37:35 UTC ]
More news stories like this | All news stories tagged with: #women in media


Holding and Daley use platforms to take sport titles into new territory

Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 14:56:47 UTC ]
More news stories like this |


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | All news stories tagged with: #npd sees #print market


Publishers See Green in ‘Green Knight’

A medieval romance in verse by an anonymous author is one of publishing's hottest properties right now as the long-anticipated film 'The Green Knight' screens in theaters nationwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #theaters nationwide #anonymous author #medieval romance


Booker bounce as longlisted titles see huge surge in sales

The novels longlisted for the 2021 Booker Prize have seen a huge surge in sales since last week's announcement, with some titles seeing their numbers rise by more than 900%. Continue reading at The Bookseller

[ The Bookseller | 2021-08-05 12:30:26 UTC ]
More news stories like this | All news stories tagged with: #booker bounce #longlisted titles


A Memoir of Pretending to See

In “Blind Man’s Bluff,” James Tate Hill opens up about the measures he took to avoid admitting that he had lost his eyesight. Continue reading at The New York Times

[ The New York Times | 2021-08-05 09:00:03 UTC ]
More news stories like this | All news stories tagged with: #memoir