Why Climate Coverage Is Good Business at The Financial Times

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan said. "One is delivering more value to our existing subscribers--so, helping... Continue reading at 'AdWeek'

[ AdWeek | 2021-01-28 05:35:00 UTC ]

Other news stories related to: "Why Climate Coverage Is Good Business at The Financial Times"


Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-05 00:00:00 UTC ]
More news stories like this


The Atlantic’s new family section is built for the post-news feed era

Family is the first big editorial initiative by The Atlantic, now majority owned by Laurene Powell Jobs, since the publisher announced a staff expansion. The post The Atlantic’s new family section is built for the post-news feed era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-21 00:00:00 UTC ]
More news stories like this


Play 'Overwatch' for free (again) this weekend

Blizzard has a habit of seasonally opening up its hero shooter Overwatch for everyone to try every couple months, typically just after it announces a new hero, event or map. Fittingly, the publisher announced that new PC, PS4 and Xbox One players can... Continue reading at Engadget

[ Engadget | 2018-02-13 00:00:00 UTC ]
More news stories like this


Feast your eyes on Microsoft's 'Phantom Dust' remaster

After three long years, Microsoft has finally released more details about Phantom Dust HD. While the publisher announced a remaster of the 2004 cult-classic during E3 2014, it has been quiet about the up-rezzed card battler ever since. With its uniqu... Continue reading at Engadget

[ Engadget | 2017-05-04 00:00:00 UTC ]
More news stories like this


Barack and Michelle Obama sign record book deals with Penguin Random House

Books by former president and first lady said to have been sold for more than $60m and will focus on White House yearsBarack and Michelle Obama have signed book deals with Penguin Random House, the publisher announced on Tuesday.Financial terms were not disclosed for the books, for which several... Continue reading at The Guardian

[ The Guardian | 2017-03-01 00:00:00 UTC ]
More news stories like this


Penguin Random House hold 'positive' meeting to resolve union row

Following widespread outcry after the publisher announced it was ending its relationship with unions, fresh talks suggest a new agreement is in the offingIn what is being widely interpreted as a management climbdown, Penguin Random House, the world’s biggest publisher, has resumed talks with... Continue reading at The Guardian

[ The Guardian | 2016-12-21 00:00:00 UTC ]
More news stories like this


How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this


How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this


Dr. Oz The Good Life Is Good Business

With a rising rate base, the magazine will jump up to 925,000 at the start of 2017. The post Dr. Oz The Good Life Is Good Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-07 00:00:00 UTC ]
More news stories like this


4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this


Publisher to drop gendered children's titles after parents campaign

Buster Books, publisher of colouring books for ‘Brilliant Boys’ and ‘Gorgeous Girls’ to switch to ‘gender neutral’ titles in futureGirls will no longer be defined as “glamorous” and “gorgeous” while boys get to be “amazing” and “brilliant” at Buster Books, after the children’s publisher... Continue reading at The Guardian

[ The Guardian | 2016-01-28 00:00:00 UTC ]
More news stories like this


Profile MD Andrew Franklin Eschews Publishing Mysticism

Andrew Franklin of London’s Profile Books doesn’t believe in publishing mysticism, just good business: "It always comes down to authors and their books." The post Profile MD Andrew Franklin Eschews Publishing Mysticism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
More news stories like this


Ai Weiwei to publish memoir in 2017 on 'struggle for individual freedom'

Ai Weiwei, the Chinese artist and noted free speech activist, is writing his memoirs that will be published in 2017 by Crown, the publisher announced this week.  The book will be published in multiple countries in print, audio and digital formats and is expected to cover the artist's life,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-15 00:00:00 UTC ]
More news stories like this


Platinum Games is working on a new 'NieR' game for PS4

It's been five years since NieR last arrived on consoles, but at today's Square Enix E3 press conference, the publisher announced that a new title is in-development for the PlayStation 4. Fans of the franchise will be pleased to know that Platinum Ga... Continue reading at Engadget

[ Engadget | 2015-06-16 00:00:00 UTC ]
More news stories like this


Perseus Makes Changes to Sales Team

Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this


Staff Restructuring at PRH Canada

Yesterday, the publisher announced that Lynn Henry, who has been with Doubleday Canada since 2010, will take on the newly created role of publishing director of Knopf Canada, now reporting to PRH Canada publisher Anne Collins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
More news stories like this


New Seamus Heaney collection to be published

An anthology of later work by the Nobel laureate will feature a last poem, In Time, written for his granddaughter SíofraSeamus Heaney obituary by Neil CorcoranA poem written for his granddaughter and never published before in the UK will form part of a new collection of selected poems by the... Continue reading at The Guardian

[ The Guardian | 2014-08-21 00:00:00 UTC ]
More news stories like this


'Glass Closet': The double life of a gay chief executive

"I was not a victim," declares John Browne, the former chief executive of BP, in his new book, "The Glass Closet: Why Coming Out Is Good Business," published by Harper Business. "We must own up to our choices and I had made some bad ones." Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-05-31 00:00:00 UTC ]
More news stories like this


Doris Lessing, Nobel Prize-winning author, has died at 94

Nobel Prize-winning author Doris Lessing died at her home in London on Sunday, her publisher announced. She was 94.Nobel Prize-winning author Doris Lessing died at her home in London on Sunday, her publisher announced. She was 94. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-17 00:00:00 UTC ]
More news stories like this