Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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The gay lifestyle magazine Attitude was launched in 1994 and to celebrate its 20th anniversary, the editor Matthew Todd, who says it feels serendipitous that Attitude turns 20 just as people of the same sex can begin marrying in England and Wales, has picked some of his favourite covers from... Continue reading at The Guardian
[ The Guardian | 2014-03-28 00:00:00 UTC ]
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#lady gaga
#david beckham
On the chilly evening of March 13, authors, editors, agents, publishers, and publicists crowded into the auditorium at the New School for the National Book Critics Circle Award ceremony, which celebrated the best titles released in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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#titles released
The Will and Ann Eisner Foundation unveiled an international slate of events to mark Will Eisner Week 2014, held March 1-7, to celebrate the life, work and influence of Will Eisner, a pioneering golden age comic book artist and one of the most innovative creators in the history of comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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#international slate
Valentine's Day: Many bookstores have embraced the holiday in manners both touching and funny. Two bookstores celebrated Valentine's Day by offering to set up customers on a 'blind date' with a book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-15 00:00:00 UTC ]
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#bookstores celebrate
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A small bookstore hacks it system to prevent expectant parents from receiving 10 different copies of Good Night, Moon. Continue reading at The Atlantic
[ The Atlantic | 2014-02-06 00:00:00 UTC ]
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#baby books
#good night
Wikipedia. It's one of the cornerstones of the internet. It's a global resource which has quite a reputation and has spawned numerous copycats and offshoots; the latest addition to the wiki canon is the Wikipedia Voice Intro Project (or WikiVIP). As you may have guessed from the name, this is a... Continue reading at Betanews
[ Betanews | 2014-01-28 00:00:00 UTC ]
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#latest addition
#stephen fry
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The existence of the D-notice (aka DA-notice) committee is under threat, reports the Sunday Times. It cites sources who say some officials in the Ministry of Defence, which is considering a review of the system, want to fold the committee into the new press regulator or place it within the MoD's... Continue reading at The Guardian
[ The Guardian | 2014-01-26 00:00:00 UTC ]
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Library chief, Roy Keating, says show will explore field from Misty comics and superhero classics to graphic novelsBoys in the late 1970s probably assumed the girls comic Misty was all boring romance, puppies and ponies. How wrong they were. They were full of "incredibly dark, weird,... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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For the past 15 years or so, poets and poetry lovers around the world have earmarked January 17 as a day to pay tribute to the late poet and pacifist William Stafford (1914–1993) with public readings from his works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Beth Kephart celebrates the launch of Shebooks, a new digital imprint of mini books written by top women authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-08 00:00:00 UTC ]
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#digital imprint
On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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#short notice
On December 11, the German Book Office New York will celebrate 15 years promoting German literature in North America and connecting the German and American publishing industries. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
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A new book delivery company, which sends monthly parcels of books for children aged 0-5, is... Continue reading at The Bookseller
[ The Bookseller | 2013-12-03 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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#wild things
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The 'Permanent Midnight' writer discusses how warning labels and a new child gave him the inspiration for 'Happy Mutant Baby Pills,' a trippy jaunt into the world of chemicals and OTC medication.Jerry Stahl believes it's impossible to shock an audience anymore, but in his new novel, "Happy... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-22 00:00:00 UTC ]
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#harper perennial
Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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#wild things
#maurice sendak
#tops polls
A new public art project will see benches shaped as open books. The benches - to be placed... Continue reading at The Bookseller
[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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#open books
You just know Amazon's been waiting forever for this cheeky product discount. But heck, if it means not having to buy a $20 Dan Brown book before rushing to catch a flight, we'll take it. In celebration of the FAA easing its personal electronic device restrictions (not to mention Delta and... Continue reading at Engadget
[ Engadget | 2013-11-04 00:00:00 UTC ]
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McLean, Va. – USA TODAY celebrates the 20th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades. Given ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
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It may be astonishing that a print publication devoted to book reviews still exists, but it does — and Kirkus Reviews wants to give you a free literary trip to NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-17 00:00:00 UTC ]
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#book reviews