Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back on day one, and said, ‘We’re already sold out. Can you send more copies?’” The quarterly lifestyle magazine, based on a partnership with Joanna and Chip Gaines, the stars of HGTV’s “Fixer Upper,” debuted in the fall of 2016 as a newsstand-only title with an initial run of 400,000 copies. Within a year, the publication claimed a rate base of 1.2 million through full-price, direct-to-consumer subscriptions and newsstand placements with an average sell-through rate of 60 percent, Meredith says, more than twice the industry average. Those numbers can’t put Magnolia Journal in quite the same league as O, a Hearst title whose rise was so meteoric it was outselling the top women’s magazines in the country with a circulation of over two million within months of its launch in 2000. But the intervening 18 years have seen audiences move en masse from print and live TV to digital platforms, making the magazine’s apparent success all the more remarkable. Even more striking is the genesis of its founding partnership. O, multiple sources say, would never have come to fruition had editor Helen Levine not persuaded the TV personality she needed an outlet with the quasi-religious power of the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
News tagged with: #real people #airbnb hosts #online presence #gwyneth paltrow

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Print Book Sales Rose 2.7% Last Week, Driven by Early Easter, New Dog Man Title

An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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How a Tiny Literary Magazine Became a Springboard for Great Irish Writing

The Stinging Fly has helped launch several of Ireland’s most promising writers. How has a publication with 1,000 subscribers carved a niche in the Irish canon? Continue reading at The New York Times

[ The New York Times | 2023-04-05 09:00:42 UTC ]
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‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
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Gal-Dem, magazine for women and non-binary people of colour, to fold

Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian

[ The Guardian | 2023-03-31 12:59:18 UTC ]
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Print Books Keep Up a Winning Sales Streak

A big rise in sales of adult fiction and smaller gains in the young adult category resulted in a 1.6% increase in unit sales of print books last week, making it the third consecutive week print sales increased over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Print Sales Inch up in Late March

Big gains in adult fiction drove a 1.6% increase in overall print unit sales in the week ended March 25, compared to the similar week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Print Sales Up 2.9% in Mid-March

With gains in all major categories but adult nonfiction, overall unit sales of print books rose 2.9% in the week ended Mar. 18, 2023, compared to the similar week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Print Book Sales Rose 2.9% Last Week

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[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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Print Sales Rose 4.2% in Early March

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[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Print Book Sales Rose 4.2% Last Week

Despite no new blockbuster title, unit sales of print books rose 4.2% last week, led by a 9.8% increase in sales of adult fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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Should Public Libraries Double Down on Print Book Collections?

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[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Print Sales Dipped in Early March

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[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Print Book Sales Slipped Last Week as DeSantis Title Topped the Charts

A small decline in print book sales last week came despite a 6.7% increase in adult fiction sales and a strong showing for 'The Courage to Be Free' by Florida governor Ron DeSantis, which was the top-selling book for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
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February Ends with Small Gain in Print Sales

Print unit sales rose 0.6% in the week ended February 25, over the similar week last year, driven by a 12.2% gain in adult fiction sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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Print Book Sales Inched Up Last Week Thanks to Adult Fiction

Though the adult fiction segment was the only category to post a sales increase over 2022 last week, its 12% gain was enough to increase total sales of print books by 0.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-02 05:00:00 UTC ]
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Bookshop.org to Sell E-books, Publish First Print Title

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[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Print Book Sales Dipped 0.8% Last Week

With few new titles gaining traction, unit sales of print books slipped 0.8% last week compared to 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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A science fiction magazine closed submissions after being bombarded with stories written by ChatGPT

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[ Fast Company | 2023-02-21 09:59:00 UTC ]
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Print Sales Fell 8.8% in Early February

With declines in all categories but adult fiction, unit sales of print books were down 8.8% in the week ended Feb. 11, 2023, from the comparable week in 2022, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Print Book Sales Fell 8.8% Last Week

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[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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