Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner and discussion at the Algonquin Hotel. Adblock Plus is internally calling the event #CampDavid and expects 15 to 20 people to attend, primarily publishers. The group plans to discuss Eyeo's "Acceptable Ads" program, a whitelisting process that lets publishers pay to show ads in ad-blocking apps. In the program, ads must adhere to the guidelines laid out in a manifesto, which says they're not annoying, disruptive or deceptive. Last month, Eyeo said it was in the process of forming an independent board with marketers, publishers and consumers as representatives. The goal of next week's meeting is to help explain to publishers the idea of the board and talk through any concerns. "You might have seen some media discussion around our decision to appoint an Independent Board to manage our Acceptable Ads program," reads the invitation. "We also let on that we're planning a round table discussion—what we've dubbed internally as #CampDavid—to hear from publishers and others about what we can do to improve advertising and the Internet for all." Adblock Plus was one of six participants in a roundtable discussion recently organized by Adweek with a handful of key players to talk through... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-30 00:00:00 UTC ]
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New iBooks update opens door to fully illustrated publishing

Written By: Charlotte Williams Publication Date: Tue, 15/03/2011 - 15:45 Apple's latest version of its iBooks app, which allows ebooks to have a pictorial layout similar to printed books and supports full page illustrations, has been hailed by one publisher as being "the beginning of a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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As Library E-Books Live Long, Publisher Sets Expiration Date

While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times

[ The New York Times | 2011-03-15 00:00:00 UTC ]
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Children's Books Publishing in Asia

In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Continuum crowned indie publisher of the year

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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IPG: Publisher and retailer relationships must change

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:02 The relationship between publishers and retailers needs to change if physical bookshops are not to face a "bleak" future, the c.e.o. of Blackwell has warned. Andrew Hutchings was speaking during the Retailers Question Time... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Greenspun Media Group Launches Weekly Regional Business Magazine

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[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Association Publishing: Hot Button Topics for 2011

Association publishers face some unique challenges—namely their role as an ancillary operation within a broader organization. However, the operative word is “publisher” and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio: spoke with several... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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McClure to set up publishing company

Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Walter Zacharius, 87, Romance Publisher, Dies

Walter Zacharius emerged from the world of true-confession magazines and paperback genre fiction to found Kensington. Continue reading at The New York Times

[ The New York Times | 2011-03-08 00:00:00 UTC ]
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Harvill Secker to publish Nanjing Heroes

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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Transworld to publish Shaun Ryder memoir

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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Adobe Digital Publishing Suite supports tablets running Android as well as RIM PlayBook and iOS tablet devices. Continue reading at PC World

[ PC World | 2011-03-07 00:00:00 UTC ]
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[ Folio Magazine | 2011-03-07 00:00:00 UTC ]
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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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DEI Wire: The Daily Looks to Android …iPad 2.0 Launches This Week

AT&T is the current broadband network used by the Amazon reader. The Kindle 3G can hold up to 3,500 books and is sold at the retail price of $189. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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Publishers Look Beyond Bookstores

The clothing boutique Kitson sold twice as many books in 2010 as the year before. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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