Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner and discussion at the Algonquin Hotel. Adblock Plus is internally calling the event #CampDavid and expects 15 to 20 people to attend, primarily publishers. The group plans to discuss Eyeo's "Acceptable Ads" program, a whitelisting process that lets publishers pay to show ads in ad-blocking apps. In the program, ads must adhere to the guidelines laid out in a manifesto, which says they're not annoying, disruptive or deceptive. Last month, Eyeo said it was in the process of forming an independent board with marketers, publishers and consumers as representatives. The goal of next week's meeting is to help explain to publishers the idea of the board and talk through any concerns. "You might have seen some media discussion around our decision to appoint an Independent Board to manage our Acceptable Ads program," reads the invitation. "We also let on that we're planning a round table discussion—what we've dubbed internally as #CampDavid—to hear from publishers and others about what we can do to improve advertising and the Internet for all." Adblock Plus was one of six participants in a roundtable discussion recently organized by Adweek with a handful of key players to talk through... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-30 00:00:00 UTC ]
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Random House buys digital agency Smashing Ideas

Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Publishers "have nothing to fear from Hargreaves" - Vaizey

Written By: Charlotte Williams Publication Date: Thu, 05/05/2011 - 09:35 Culture minister Ed Vaizey has suggested the results of the Hargreaves intellectual property review should not be feared by publishers, giving the earliest indication that the review takes into account industry concerns.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Amazon to Publish New Line of Romances [Voices]

Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Notting Hill Editions to revive essay publishing

Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:22 New imprint Notting Hill Editions launches today (5th May), with the aim of revitalising essay publishing. Essays by George Perec, Roland Barthes, Lavinia Greenlaw and Jonathan Keates, accompanied by introductions by the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Sales slump to eight-year low in Royal Wedding week

Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Starling to join Octopus Publishing Group

Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Evans Publishing files Company Voluntary Arrangement

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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Travel publishers look to children's sector for growth

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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Small Publishers and Marketing Services

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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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App Roundup: More Publishers Develop For Droid

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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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Report: Variety on Block; Publisher says “Nonsense”

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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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Steidl awarded publishing award

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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Penguin to publish slow news title

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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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The New York State of Bookselling

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[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Justine Southall appointed publisher of Marie Claire

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[ Media Week | 2011-04-21 00:00:00 UTC ]
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National Libraries Day could become a 'week of events'

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[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Ogden Publishing To Integrate Fulfillment with E-mail Marketing

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[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

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[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
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