Why Active Interest Media Salvaged 14 Titles From the F+W Bankruptcy

After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order to extend its footprint within these enthusiast markets. But months of an impending bankruptcy that led to numerous employees jumping ship, left the brands depleted by the time they ended up under the AIM roof. Asked which aspects of these brands need some work, Peter Miller, president of AIM’s home group, replied, “Everything. It’s a fixer-upper.” “I don’t want to disparage anybody," Miller continues, "but they’ve been walking on eggshells through a bankruptcy since March and a lot of their initiatives went on hold.” So why spend $1.6 million on them? “They are as core enthusiast as you can get,” AIM president and CEO Andy Clurman says. “These people are sort of beyond casual hobbyists, and that’s the essence of AIM. In some cases there’s overlap, like in woodworking and gardening, and we looked at the amount of overlap, but the majority of those audiences are complementary, not competitive.” [caption id="attachment_61104" align="alignright" width="150"] Andy Clurman[/caption] All of the newly added titles, including Writer’s Digest, Popular Woodworking and Horticulture, will now be housed under the Home Group, which is led by group president Peter Miller, and consists of 12... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
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