When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet stocks—is helping drive ad spending growth as the companies ratchet up advertising to build brands and protect their reputations. Among the nation’s 100 biggest advertisers, 65 companies, including FANG, increased U.S. ad spending in 2018. FANG accounted for nearly 30 percent of the spending increase, according to data from the Ad Age Leading National Advertisers report, released online and as a downloadable Fact Pack. Facebook’s 2018 estimated U.S. ad spending soared 236 percent to $475 million, the highest growth rate among the top 100 advertisers. Netflix’s U.S. spending last year rocketed 70 percent to $1 billion, the second-highest growth. Amazon’s estimated U.S. advertising and promotion spending jumped 32 percent to $4.5 billion. That made Amazon the nation’s third-largest ad spender behind Comcast Corp. and AT&T. Alphabet’s estimated U.S. advertising and promotion spending increased 23 percent to $3 billion. FANG’s overall U.S. spending surged 37 percent, according to Ad Age Datacenter’s analysis. U.S. spending overall for the top 100 advertisers rose 4.5 percent in 2018. Extract FANG, and spending for the remaining 96 advertisers increased only 2.8... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
Magazine publisher says acquisition will strengthen its content and ecommerce offer. Continue reading at Media Week
[ Media Week | 2020-11-25 09:46:45 UTC ]
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On Thursday night—in the hours after President Trump’s lawyers Rudy Giuliani and Sidney Powell convened a press conference and laundered spectacularly-deranged voter-fraud conspiracy theories involving Hugo Chávez, George Soros, and the Clintons—Tucker Carlson, the Fox News host, said on air... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-23 13:19:50 UTC ]
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Lauren Williams, the website’s editor in chief, is also leaving. The departures come against a backdrop of change in the digital media business. Continue reading at The New York Times
[ The New York Times | 2020-11-20 21:04:29 UTC ]
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Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times
[ The New York Times | 2020-11-19 22:55:35 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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The influx of star podcasters looms over a dispute between the union and managers at the Spotify-owned digital media company founded by Bill Simmons. Continue reading at The New York Times
[ The New York Times | 2020-11-19 16:09:33 UTC ]
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When the United States entered the Great Recession, newsroom employment started to plummet. During the first half of 2009, more than a hundred papers closed; ten thousand news workers lost their jobs. In the years that followed, even after the economy picked up, outlets continued shedding... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-16 18:55:53 UTC ]
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As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek
[ AdWeek | 2020-11-16 01:00:00 UTC ]
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As Trump and his allies continue their desperate efforts to overturn the election results, there are reports that the soon-to-be former president is planning to launch his own media venture. Mike Allen, of Axios, wrote in his newsletter on Thursday that Trump “has told friends he wants to start... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-13 12:41:44 UTC ]
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Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
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There are a ton of entertainment options in today's digital media landscape. You can play video games online with friends, stream television shows and movies with loved ones, sign up for fitness classes at the touch of a button and the list goes on.A... Continue reading at Engadget
[ Engadget | 2020-11-04 18:55:30 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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The cuts are the biggest since the surge in employees at the time of the Time Warner acquisition in 2018. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-26 17:04:42 UTC ]
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In the modern digital media landscape, we are not the customers — or even the audience — we are the product. Every time we log on, our personal data including where we go, what we search for, who we interact with and what we buy is scraped, siphoned,... Continue reading at Engadget
[ Engadget | 2020-10-24 15:00:11 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday
[ Digiday | 2020-10-06 18:30:44 UTC ]
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On Friday evening, CNN put a breaking-news chyron on screen: “WH: THERE WILL NOT BE A TRANSFER OF POWER.” It reflected White House assurances that President Trump—who was, at that moment, waiting to be taken to hospital after testing positive for COVID-19—did not plan on ceding his duties to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-10-06 12:30:29 UTC ]
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After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
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