Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Unit sales of print books last week were even with the week ended January 8, 2022 with higher fiction sales offset by lower sales of nonfiction books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week
[ Media Week | 2023-01-09 10:49:09 UTC ]
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After two years of surprisingly strong sales during the pandemic, unit sales of print books fell 6.5% in 2022 compared to 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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Helped by an extra Saturday of sales compared to 2021, unit sales of print books rose 10% last week over the week ended December 25, 2021, at outlets that report to NPD BookScan. All six major categories posted increases in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-28 05:00:00 UTC ]
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Unit sales of print books rose 15.5% last week over the previous week, but were still down 6.4% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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News Corp co-chair pushes to extends defamation lawsuit against the independent media companyFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch is seeking to draw Private Media chairman Eric Beecher... Continue reading at The Guardian
[ The Guardian | 2022-12-22 01:17:18 UTC ]
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Unit sales of print books fell 4.1% in the week ended Dec. 10, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Amazon is discontinuing its print textbook rental program, and will phase out print and digital magazine and newspaper subscriptions as well, though some magazines and newspapers will remain available through Kindle Unlimited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek
[ AdWeek | 2022-12-09 19:51:02 UTC ]
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While Thanksgiving week provided a solid sales boost over the week ended November 19, 2022, the increase was not enough to lift unit sales of print books over the week ended November 27, 2021, with total unit sales falling 10.3% from Thanksgiving 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Unit sales of print books fell 17.1% last week compared to the week ended November 13, 2021, at outlets that report to NPD BookScan. It was the third consecutive week that sales fell by double digits compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
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The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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Despite three books posting sales of more than 100,000 copies last week, unit sales of print books fell 14.2% compared to the week ended October 30, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
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New book by Australian reporter Paddy Manning hints at Succession-style feud with ramifications for US rightwing politicsIt’s long been thought that the succession plan for Lachlan Murdoch to take control of Fox Corporation and News Corp was set in stone for when his 91-year-old father, Rupert... Continue reading at The Guardian
[ The Guardian | 2022-10-31 13:39:54 UTC ]
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