In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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The author and illustrator is much revered for his own weird and wonderful books, yet his 200-plus jacket designs are virtually ignored. Steven Heller celebrates his contribution to a unique era of publishingDeliciously and subversively cryptic, Edward St John Gorey’s books, plays, postcards,... Continue reading at The Guardian
[ The Guardian | 2015-07-31 00:00:00 UTC ]
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Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Go Set a Watchman, Harper Lee’s retro-facing sequel to To Kill a Mockingbird, hit bookshelves this week. The story of its discovery—it was actually Lee’s first draft of Mockingbird—and publication reads like a novel of its own, and the whole affair has been mired in controversy. But now it’s... Continue reading at Wired
[ Wired | 2015-07-17 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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We asked some of the world's top design schools to share their favorite books. Here's what they recommend for your summer reading list.It doesn't matter if you're a student of design, or just someone who hears the term "design thinking" and stays quiet at meetings while noting to Google it... Continue reading at Fast Company
[ Fast Company | 2015-06-25 00:00:00 UTC ]
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Paul Bacon's name may be unfamiliar, but anyone who has browsed the bestseller racks over the last 60 years knows his work. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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Say hello to Literata, Google's font designed exclusively for longer reads.In January of 2014, a Pew study showed that nearly a third of American adults had read an ebook in the last year, and 50% of adults owned some kind of tablet or e-reading device. Many of these readers are using the wide... Continue reading at Fast Company
[ Fast Company | 2015-05-21 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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The cherished French children’s book author and editor of hundreds of books Grégoire Solotareff offers his tips for creating books fore very young readers. The post Keys to Writing Books for Very Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Kate Manning has left her role as sales and marketing director of Hot Key Books. Manning confirmed she had left the company to The Bookseller, but would not give any more information. A spokesperson for Bonnier, which owns Hot Key, would not confirm if Manning had been made redundant, but... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
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It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
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Ten titles are in the running for The Bookseller's inaugural YA Book Prize, with two Hot Key books featuring on the shortlist. Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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With The Pages Project, a designer of early ebooks revels in the inky, intimate musings from the margins of used books.Erik Schmitt's obsession with marginalia—handwritten scribbles or notes in the margins of books—began after he inherited a chunk of his grandfather's library. Handwritten in the... Continue reading at Fast Company
[ Fast Company | 2014-11-20 00:00:00 UTC ]
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Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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Hachette's Grand Central Life & Style imprint has signed up a design book by Ellen DeGeneres. 'Home' is set for fall 2015, preceding the launch of DeGeneres' lifestyle brand, E.D., in spring 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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Certain themes and stories seem to be packaged with a particular aesthetic. Have you spotted this trend? Share your examplesWhy is it that books about Africa always look the same? A recent article on the blog Africa is a Country demonstrated that "the covers of most novels 'about Africa' seem to... Continue reading at The Guardian
[ The Guardian | 2014-06-12 00:00:00 UTC ]
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