What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]

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[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
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Meet Nancy Wake, the Most Incredible Woman You’ve Never Heard Of

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[ Literrary Hub | 2020-04-06 08:47:17 UTC ]
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[ Folio Magazine | 2020-03-26 18:39:34 UTC ]
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[ Digiday | 2020-03-23 04:01:21 UTC ]
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[ Folio Magazine | 2020-03-19 18:28:29 UTC ]
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[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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[ AdWeek | 2020-03-13 14:55:46 UTC ]
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[ Folio Magazine | 2020-02-27 20:00:04 UTC ]
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Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

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[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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[ Folio Magazine | 2020-02-13 19:39:00 UTC ]
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