It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday. The IAB finalized the NewFronts schedule... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-19 12:00:45 UTC ]
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As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek
[ AdWeek | 2020-03-11 14:48:44 UTC ]
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“The Lying Life of Adults” arrives in the United States in June: An Italian reader’s spoiler-free preview. Continue reading at The Washington Post
[ The Washington Post | 2020-01-28 16:00:00 UTC ]
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This week on The Maris Review, Susan Orlean joins Maris Kreizman to discuss her latest book, The Library Book, now available in paperback from Simon & Schuster. On how fire has shaped California: Maris Kreizman: A chilling thing that I realized when we first talked about the book is that you... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-19 09:48:21 UTC ]
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Revenue at Hachette Book Group fell marginally in the third quarter ended September 30, 2019, dipping just 0.3%, parent company Lagardère reported. One reason for the small decline was slowing sales of the longtime backlist bestseller 'You Are a Badass.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people. Tonight at 10 p.m. ET, FX’s fan-favorite horror anthology series “American Horror Story” will kick off its ninth season, titled “1984”—a nightmarish string of episodes... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 16:35:40 UTC ]
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Director John Crowley and screenwriter Peter Straughan dutifully include every plot point. Continue reading at The Washington Post
[ The Washington Post | 2019-09-13 14:43:27 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews
[ Betanews | 2019-05-15 14:28:45 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Orion has landed an adult thriller by children’s writer Andy Briggs, set in the near future where virtual reality has taken a dark turn. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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