It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday. The IAB finalized the NewFronts schedule... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-19 12:00:45 UTC ]
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The Internet, and the platforms now available to create various online gatherings, have changed our world and continue to do so. New ways to combine the power of assembled individuals—financially, socially, creatively—are being introduced all the time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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A Q&A with Liz Vaccariello, the new editor-in-chief of Meredith's Parents Network. The post What to Expect from Parents Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-21 00:00:00 UTC ]
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With only a few more shopping days until Christmas, German booksellers are happy with holiday book sales so far - and there might be greater things to come. The post Germany Expects Record Holiday Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-21 00:00:00 UTC ]
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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Interactive entertainment company To Play For has acquired virtual reality (VR) rights to the Fallow Trilogy by Amy Lankester-Owen, in the first deal for the books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Scholastic is printing 4.5m copies of playscript Harry Potter and the Cursed Child for the North American market, in the midst of record-breaking pre-sales ahead of its global release on 31st July. Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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Philip Jones reacts to the result of the EU referendum and considers its impact on the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-25 00:00:00 UTC ]
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13 international book fair directors gathered in Mexico to discuss their progress and evolving viewpoints on the industry and its trade events. The post Sharing Experience, Expectations: Book Fair Directors Meet in Mexico appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-24 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Imagine being transported onto the pages of a gritty, noir-esque, black-and-white graphic novel. The Chilean ensemble Teatrocinema closely replicates that experience, bringing its provocative, digital mash-up of live art and cinematic storytelling to the REDCAT this week with its production of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-26 00:00:00 UTC ]
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Virtual reality enthusiasts often say gaming will be the first big use for those odd-looking headsets that project you into imaginary worlds. They got a boost this week when Sony said it will start selling virtual reality goggles that pair with its PlayStation console for $399 -- less than rival... Continue reading at Advertising Age
[ Advertising Age | 2016-03-19 00:00:00 UTC ]
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Ask Alan Stern to name the most surprising thing learned from NASA's New Horizons mission to Pluto, and he'll tell you to rephrase the question. “A better question would be, ‘What isn't puzzling or mysterious?’ Because that's a much shorter list,” said Stern, the planetary scientist in charge of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-18 00:00:00 UTC ]
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'Harry Potter and the Cursed Child' comes out in book form on July 31, after debuting on the London stage on July 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-11 00:00:00 UTC ]
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Around The World in 8 Hours, London Book Fair’s virtual conference which tracks key trends in the global publishing industry, will return later this month. Building on the inaugural edition launched last year which engaged more than 900,000 people on Twitter, the conference will bring leading... Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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